Bemoko takes Make-A-Wish mobile with campaign console

Oct. 22, 2012 - PRLog -- Make-A-Wish grants magical wishes to children and young people fighting life-threatening conditions. Since its inception in 1986, it has granted over 8,000 wishes. With technology advancing and with donators and channels moving to mobile and tablet devices via sms , bemoko have developed and provided Make-A-Wish with a Mobile Micro -site Console. This allows information including text, images and video to create a 1 page mobile website “wish”.

We developed the console to allow them to use the mobile pages as part of the fulfilment and on-going relationship development of donors they signed up via street fund-raising.  

Katy Pickering - Individual Giving Manager at Make-A-Wish comments “being able to send out wishes and share rich video media and images with people to show them where their donations are going is a great step for Make-A-Wish”, “we were keen to engage with an audience that is not typically responsive to traditional media. Mobile was the obvious platform and with the easy to use console we are able to create our own content with images whenever we need to”.

Philip Clement – Sales and Marketing Director at bemoko said “bemoko understand charities and has a flexible approach which allows us to work in this vertical, our UK development team simply configured and customised the bemoko console to personalise it to the needs of Make-A-Wish and we are pleased to hear that it is already making a difference.

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About Bemoko:

Bemoko creates an unrivalled mobile user experience from your existing web content – with the crucial operational simplicity needed to meet your business goals. bemoko allows you to quickly gain access to unbeatable performance across smart-phones, tablets, e-commerce, social media and whatever comes next.

About Make- A- Wish

There are currently 20,000 children and young people in the UK fighting a life-threatening condition and this year alone 1,400 children will turn to Make-A-Wish to have their wish granted. The charity needs to raise £6.8 million in 2012 and receives no government funding or lottery grants – so every donation really does count.  

For more information contact:

Emily Nicholls