Campaign thought “Get smart about style” has been created to highlight the USP of Zovi.com, that is, good quality at unbelievable prices with a flat 48 hour delivery time and a 30 day return policy
TV Commercial built around the idea that Zovi.com provides a complete make over a the “click of a mouse”
October, 2012: India's leading online shopping portal Zovi.com, has launched its first TV commercial – 'GET SMART ABOUT STYLE'. This new campaign highlights Zovi.com as the destination for the widest range of clothing and fashion accessories for men and women. Zovi.com has categories such as menswear, womenswear, and the latest addition being home furnishing. It will be shortly launching kidswear as well.
Targeted at value and quality seeking shopping enthusiasts across the country in the age bracket of 20 - 35 years, Zovi.coms new campaign emphasizes ‘Get smart about style' which communicates the essence of Zovis mission of simplifying fashion and lifestyle to fulfill the aspirations of people, online. Conceptualized in a story-telling format, the TVC is designed in a way that the audience realizes that it’s possible to get fashionably transformed with Zovi.com. The campaign highlights situations in which the protagonists are able to fulfill their fashion and lifestyle needs by getting the stylish and effortlessly cool clothing at affordable prices. The TVC is being created in 3 languages - Hinglish, Tamil, Telugu to cater to multiple regional demographics while having a national appeal.
Commenting on the commercial, Mr. Manish Chopra, CEO Zovi.com, said,” Zovi’s mission has always been of simplifying fashion and fulfilling the aspirations of our consumers at the click of a mouse. This commercial is reflective of our deep focus of making our consumers look good and making the process very convenient. It also talks about the fact that we have the option of cash on delivery and also an extremely fair exchange policy. This commercial marks the beginning of our advertising campaign which I’m sure will make an impact on the audience.”
Scheduled for a high-voltage, nationwide launch, on 12th October 2012, the campaign has been developed by JWT for Zovi.com. The campaign will roll out across the country, through various TV channels to drive awareness and encourage consumers to look for unmatched range and variety on Zovi.com
The ad is set against the backdrop of a class reunion where a group of women are discussing that there all the guys from their class look really bad now. Suddenly, a very smartly dressed guy appears and catches the attention of all the women. The women fail to recognize him and it is only when he comes and refreshes their memory about the fact that he used to be a geek called Gautam is when they realize who he is.
They ask him if the credit of this fantastic transformation should be given to his wife. He then turns around and says that it’s all thanks to Zovi.com.
ZOVI is new men and women’s fashion and lifestyle brand available exclusively online at www.zovi.com. It is headquartered in Bangalore with the product division based out of Gurgaon, New Delhi.
ZOVI believes in quality products, a superior shopping experience and excellent customer service. By removing the inefficiencies that exist in an offline retail environment and by leveraging the reach of the Internet, ZOVI aims to bring more value and convenience to shopping in India.
ZOVI was launched in July 2011 with a men’s fashion line and has since grown to include a women’s line and an increasing number of fashion products such as: shoes, socks, bags, belts, ties jewellery and home furnishings. From formal to casual wear, sports to accessories, ZOVI offers a wide variety of products for the value conscious consumer.
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