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Rasasi’s Ashaar range – celebrating life with poetic sophistication

Rasasi’s Ashaar range – celebrating life with poetic sophistication

 
 
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PRLog - Oct. 22, 2012 - Rasasi’s Ashaar range – celebrating
life with poetic sophistication

It's magical. It’s real, something which permeates our life to the large extent. A fragrance that breathes in as it breathes out; a perfume which celebrates life as in a poetry, an unconventional fragrance that could easily engage with the concept of magical realism. Welcome to the world of Ashaar from Rasasi Perfumes!

The exquisite Ashaar collection redefines style and elegance and had a touch of mystery to it. Coming in two variants in 100 ml bottles, Ashaar [which means poetry] Pour Femme and Homme are softer and subtler fragrances offering an earthy yet ethereal feel that almost turns in upon itself!

Everything from the attractive bottle to the content, Ashaar Collection comes with a strong Bergamot whiff with a fruity touch and caters to the sense & style of people who enjoy finer things in life. With its rich aroma, this scent is set to attract the attention of perfume lovers across the region.

“Since our inception, Rasasi has been committed to offer products tailored to the preferences and styles of our niche customers in the region. The all-new Ashaar range for men and women is a captivating and classic perfume in our collection which comes with an understated sense of luxury and pride, making you feel like a star every day,” said Mr Salim Kalsekar, Managing Director of Rasasi Perfumes.

Ashaar Pour Femme comes with a top note of Tangerine, Bergamot and Blackcurrant, middle note of Lily of Valley, Peach, Apple and Orange Blossom, with bottom notes of Vanilla, Musk, Amber and Dhan Al Oud. Ashaar Pour Homme starts with a top note of Cardamom, Cinnamon and Bergamot, cascades down with Cedarwood and sums up with Sandalwood, Moss, Styrax and Dhan Al Oud.

What makes Ashaar absolutely captivating is its sensual, yet timeless, appeal that lingers softly - a perfume which reinforces Rasasi’s commitment to innovation and customer satisfaction. Pick up your bottle of Ashaar today at any Rasasi exclusive stores across UAE, Oman, Bahrain, Kuwait, Qatar and Kingdom of Saudi Arabia.

About Rasasi Perfumes Industry LLC

Rasasi Perfumes Industry LLC, a family owned business, was founded in 1979 in Dubai. Over the last three decades, the company has build on solid foundation of pioneering entrepreneurial vigor creating some of the best and the most exclusive fragrances which have established a worldwide reputation for quality, luxury and elegance.

Rasasi operates over 115 elegantly-designed unique, dedicated showrooms at leading malls and prime market locations across the GCC. Rasasi operates a state-of-the-art manufacturing facility in Jebel Ali Free Zone in Dubai and its products are exported to more than 50 countries across the globe through a strong distribution network. More information on the company and its portfolio of fragrances can be found at www.rasasi.com & also join us on Face book www.facebook.com/Rasasi Perfumes L.L.C, Dubai.



Issued by Landmark PR & Event Management

For press information contact:

Shadi Abou Assi                                              Khaled Abou Hichme
Account Director                                             Account Manager
Tel.: +971 4 3912547                                      Tel.: +971 4 3912144
Email: s.abouassi@landmark-pr.com                  Email: k.abouhichme@landmark-pr.com

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Industry:Beauty, Retail
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