A.V. Harrison Publishing asked our in-house publishing coach, Emily Hill, why some books do not come close to their sales potential. Here is her response:
“You do not want to know how many times I click-through the books available on Amazon and chart why one title, or another, is not meeting its sales potential. So I’m happy to address this question.”
Ms. Hill, who publishes a line of self-publishing guides, continued with these observations:
An author always wants to know why their book is not selling up to its potential. Readership and royalty checks are, after all, what all authors strive for whether they are traditionally published authors, or independently published authors.
After an author has put months – maybe years – of hard work into a great adventure, a tender love story, a historic epic; they might find that hardly anyone is buying their book! But, why not?
Maybe an author has been dreaming of bookstore signings – people lining up to get an autographed copy of their book. But bookstore signings are elusive (And, how ARE they arranged?), or maybe, if you are an author, you’ve had a signing and no one came (other than your siblings). How humiliating was that?
Even if you are a traditionally published author, you’re concerned about marketing, finding your platform, and understanding the global market. Because a traditional author who doesn’t meet the numbers is an author who doesn’t show up in the line-up next season!
I have published nine of my own books – some of them have earned-out and are selling on the back shelf; and some of them are current high-earners. I have assisted dozens of traditional and independent authors with their publishing projects. I invite you to ‘Google’ me to check up on my experience.
What I have in mind is a Five-Point Analysis of your book – as it presents, right now – against its competition. That is the bottom line, right?
A reader is previewing your titles on Amazon, or on Barnes & Noble, but they are choosing other books instead of yours!
This five-point analysis will determine what can be strengthened about your book’s (1) cover (2) product pages (3) editing (4) your social media habits (5) your books' presence in its genre.
And, my Five-Point Analysis is a template-plan that you purchase once – and then apply to every single book that you publish in the future.
Each of the Five-Points included in my report will address sub-topics. For instance, the Points that include an analysis of your cover goes over several sub-topics: (a) Does it match the genre it’s in? (b) How ‘home made’ does it appear against the Simon & Schuster line-up and (c) What are your alternatives for a sharp, smart, cheap cover?
I think you’ll agree that I can help you turn your little bookstore around! With candor, sensitivity, humor and a couple of post-session check-ins – You and I can correct those little stumbling blocks that are getting in the way of your becoming a more successful Author.”
"If authors choose to let me help them with their book presentation to the global market, I will give them 90-minutes of intensive help, and also follow-up access during my office hours."
We’re so pleased to have asked our publishing coach to respond to this question. If you would like more information on the Five-Point Analysis that Emily Hill refers to, visit our website.
Contact Ms. Hill at info@avharrison-