"Coming from the auto industry and from being a dealer principal myself, I understand the frustration of knowing there is untapped sales potential in the service drive, but not being able to get to it." Says Bill Hamlin, founder and CEO of TEGA Technologies and innovator of Service Turn™. "Out of that frustration Service Turn™ was born. It takes all the tedious work out of doing it by hand and generates a nightly report of customers coming in the next day, helping you to answer the question, 'who might be ready to buy a car next?'"
Along with the software package that integrates with a dealerships DMS, CRM, book values, and even the auction market reports, Service Turn™ also offers point of sale material, job descriptions and step-by-step training.
TEGA Technologies boasts that Service Turn™ dealers are selling 6 times as many vehicles out of the service drive as non Service Turn™ dealers, averaging just $75 per vehicle sold.
"It's all incremental business," says Bill Hamlin. "Every day, dealerships are throwing up big ad spends to attract new buyers when potential sales are driving in and then out of their service drive, day in and day out. Service Turn™ puts an end to that."
Much like a dealership twenty-group, Service Turn™ dealers will get a monthly composite, comparing them to similar dealerships in non-competing markets, so that ROI is never in question.
According to a JD Power study a dealerships service customer is more satisfied than ever, up 19 points from 2011. In the same report, 72% of service customers indicate that their last visit with a dealership was for maintenance. With those kind of numbers and Service Turns ability to pinpoint who may be in the market next, along with all the numbers needed to make a deal, dealerships now have the ability to sell more vehicle than ever right from their service drive.