Having established its place as a thought leader in the mobile app marketplace, Dot Com Infoway created its new white paper - available at http://www.dotcominfoway.com/
"We all know, by now, that there is enormous potential within the mobile app marketplace - but with enormous potential comes hazards," said C.R. Venkatesh, CEO of Dot Com Infoway. "Given our experience in this space - and our expertise, which we've arrived at by working with developers all over the world - we are happy to share some of our insights. It's important, to us, to support the ever-expanding community of developers and development companies. We know, from experience, what they sometimes do not: which is that to truly succeed it takes more than a good product. It calls for specialized attention to every last detail throughout the marketing process - from initial idea to post-launch review."
In an industry that is both propagated and plagued by a low barrier to entry, Venkatesh said that what sets the winners apart from the losers is the ability to grasp the marketing elements that are - most often - the driving force behind the success, or lack thereof, of a new mobile application.
"In a short period of time, over 300,000 mobile apps have been developed, and there is seemingly no end in sight," said Venkatesh. "You'll have to download and read our new white paper to see all the specific details, but the numbers are simply resounding. The total number of mobile app downloads now exceeds 250 billion Apple apps, 10 billion Android, and 217 million Microsoft apps - and the amount of time during the day that people are spending with apps is growing exponentially. Lost on all of this, though, is the fact that for every huge success, there are an enormous amount of failures."
How To Plan For a Successful App Launch highlights some of the more common, and easily-avoidable, mistakes developers make in trying to develop successful apps, and the white paper also goes into great detail regarding 'The No. 1 key' to launching a successful app. The white paper can be downloaded at the DCI website, http://www.dotcominfoway.com/