The Hearst Magazine site made changes after a study of the spending habits andinfluences of women ages 25-34.
The website’s editor said the site was redesigned to better serve users’ needs.
“I’m delighted to unveil the new-look handbag.com, and through unique and inspirational editorial content mixed with new interactive channels and daily treats, we will be spoiling our users every day,” editor Mango Saul said. “From the high street to high end, the new handbag.com speaks to fashion-conscious women who want to live their lives to the full.”
Handbag.com was developed in-house and features an easily navigable, responsive design accessible to a variety of devices. The site’s advertising was expanded to allow sponsorships of the news feed.
Company leaders say they are excited about the future of the website.
“By launching the brand across multiple platforms, we are responding to the changing ways our users are consuming their favorite content across a wide range of devices,” said Rebecca Miskin, director of digital strategy for Hearst. “We believe handbag.com will continue to be a hugely successful brand, as well as offering our commercial partners exciting and innovative digital solutions.”