In May 2012, Investors Mark Cuban and Barbara Corcoran co-invested to make Villy Custom the biggest winner of last season’s Shark Tank TV Show, obtaining a substantial stake in the business for $500,000. Villy Custom is renowned for offering consumers the ability to design their own custom cruiser bike, literally turning their bike into a fashion accessory on two wheels.
"We are excited to be offering our unique bicycles on the longest running game show in television history. The Price is Right has been an American staple for over 40 years and has always been my favorite game show so we are just delighted to be a part of future programming"
The Price is Right offers contestants the opportunity to compete to win cash and prizes by guessing the pricing of merchandise. The Villy Custom product segments will begin airing in March 2013, where they will be incorporated into the Spring/Summer season on a regular basis.
Villy Custom assembles each bike on a "made to order" basis in their HQ in Dallas, Texas and sells/ships directly to consumer’s homes within the United States. Unique bicycle features include custom powdercoat hardware colors, reflective finishes, handmade badges, seatcovers and an assortment of 14 different tire colors to chose from. Villy Custom also sells unique bike parts, soft goods, and are currently innovating new "glow" bike finishes. The company also has a Branded bike program for organizations and businesses.
About Villy Custom:
After deciding to rent a cruiser bike for an hour on Venice Beach and coming back 6 hours later, Fleetwood Hicks became hooked on what he calls "riding just for fun" and translated his creative talents of fashion design into the Villy Custom Brand in 2008. The icon of the Brand is Fleetwood’s dog, a 145 lb. Bullmastiff named DeVille aka Villy. Villy Custom’s mission is to be the leader in custom cruiser bicycles, spread the fun of riding and build the company into a global lifestyle brand.
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