Ideal Length of the White Paper: Solving the Long and Short of It

Oct. 18, 2012 - PRLog -- Official Article Launch:

The Ideal Length of the White Paper: Solving the Long and Short of It.

Part One: The Length Question

By Catherine Sherlock of Sherlock Ink

Pender Island, BC, Canada          October 18, 2012

There is an idea in the business world that there is a magic length for white papers. Go beyond that magic length - the theory goes - and people will not read your white paper.

Is this true or not? There are tons of articles on the internet that say a white paper should be a certain length. However, they rarely explain how they came up with those numbers.

The article, ‘The Ideal Length of the White Paper’, considers the question of the length of white papers more deeply. The article examines recent research in the technical field on white paper length and its relationship to efficacy.

In exploring the question of white paper length, readers can expect to come away with a greater understanding that will provide them with writing skills and help them make empowered decisions concerning their white paper communications.

Download the article, free and ungated, at: http://www.sherlockink.com/free-stuff/

The article, ‘The Ideal Length of the White Paper: Solving the Long and Short of It’, is part one of a three-part article discussing white paper length.

For more information, contact Catherine Sherlock of Sherlock Ink at at info (at) sherlockink.com (mailto:catherine@sherlockink.com)

Bio

Catherine Sherlock holds a Masters in Environmental Studies from York University. She first honed her writing skills working as a writing instructor for the York University Centre for Academic Writing, then as an Environmental Consultant.

Today, Catherine brings her multidisciplinary background to her freelance writing and research services where she is known for her abilities to relate divergent ideas to create new concepts and to make the complex understandable.

She has worked with clients ranging from the public sector to the private sector as well as non-profit and other organizations.

Contact Info:

Catherine Sherlock

Writer, Researcher, Consultant

Sherlock Ink

Info (at) sherlockink.com

www.SherlockInk.com