“Press release campaigns in which press releases are posted on online distribution sites can greatly help improve traffic to your website,” said Edson.
Press release campaigns can be designed however time and the budget allow, she said. Several can be written, released and distributed in a short period of time. Or, a steady stream of releases can be completed over a longer period of time such as three months.
Press release campaigns provide publicity several different ways, said Edson. Having a substantial amount of online press releases with keywords related to your business or industry and links to your site will help get your site indexed quicker by the search engines, such as Google and Yahoo.
Also, these campaigns allow you to demonstrate your knowledge about your business, product and industry. Clients looking for businesses online like to be assured they’re working with people who are knowledgeable about their business and keep up with changes in the industry.
As a result, by using press release campaigns to show-off your knowledge, you may be called by members of the media for interviews or to comment on industry changes.
Online press release campaigns offer an advantage over traditional mail campaigns, said Edson. “Unlike traditional press releases which you mailed out, online press releases stay online forever, sending traffic to your business’ website,” she said.
Edson added that in a tight economy, small business owners are looking for every which way possible to increase marketing and increase sales without spending too much. “The press release campaign is an excellent alternative to many higher-priced marketing strategies,”
Edson provides a variety of writing services including: press releases, ghostwriting, e-books, web content, copy writing for newsletters, brochures, websites and blogs. She has 20 years of writing experience. For each client, she says, she provides professionally written, well-researched products that satisfy the needs of the individual client and appeal to that client’s audience.
For more information about press release campaigns, contact Phyllis Edson at phyllis.edson@