Soshio Joins Expanding Salesforce Marketing Cloud Social Insights Ecosystem

Oct. 19, 2012 - PRLog -- Soshio, Inc. today announced it has joined the growing Salesforce Marketing Cloud Insights ecosystem. Soshio Chinese Insight brings Chinese text analytics to the Insights ecosystem, helping companies leverage the power of social to connect with customers, partners and employees in entirely new ways. Soshio Chinese Insight provides a doorway into the minds of Chinese consumers.

Comments on the News
● “We are very impressed by salesforce.com’s leadership in helping companies build socially-connected businesses. In addition to being the most popular platform on the market, the resources that the Salesforce Marketing Cloud provides from the data and visualization perspectives are incredible,” said Ken Hu, President and founder of Soshio, Inc. “As our company mission is to help different cultures better understand one another, leveraging the power of the Marketing Cloud is a big step in the direction of achieving that goal.”

● “Today’s leading brands recognize that social media is transforming the way they connect with customers on a global scale,” said Michael Lazerow, CMO of Salesforce Marketing Cloud, salesforce.com. “By leveraging the power of the Salesforce Marketing Cloud, partners such as Soshio are empowering companies to take advantage of this shift and turn insights from millions of conversations about their products, brand and industry into actions that strengthen customer relationships.”

The Power of the Salesforce Marketing Cloud Social Insights Ecosystem
Through Soshio Chinese Insight in the Insights ecosystem, users will be able to extract and examine sentiment expressed across Chinese social networks. In conjunction with the Chinese social media data that the Marketing Cloud provides, users can segment, identify and understand the Chinese conversations about their brand or any other topics they track.

Product Key Features
● Sentiment classification: A label between highly negative, negative, neutral, positive and highly positive to quickly understand the sentiment on Chinese social networks.

● Sentiment score: A score between 0 to 100 to effectively track the sentiment changes over time or compare the sentiment differences against competitors.

Uncover Actionable Intelligence with New Social Insights
The Insights ecosystem brings together 20 of the industry’s leading social analytics leaders to help companies accelerate their shift from passive social listening to real business results, turning insights into action. The industry’s most comprehensive solution for managing social media engagement, Insights allows customers to filter through the noise and quickly analyze large volumes of social data to generate actionable social intelligence and connect with customers in entirely new ways.

Availability and Pricing
Soshio Chinese Insight is now available as an add-on within the Marketing Cloud Insights dashboard. Using a new credits-based currency system, customers now have an easy and flexible way to pilot, purchase and combine social analytics offerings from more than 20 Insights partners.

● Salesforce Marketing Cloud Basic Edition includes 1,000 Insights credits/month

● Customers can purchase additional blocks of 10,000 credits for $100/month

● Credits can be deployed to implement Soshio Chinese Insight within the Marketing Cloud  

About Salesforce Marketing Cloud
The Salesforce Marketing Cloud is the most comprehensive suite for social marketing.
Marketing Cloud is first suite to unify social listening, content, engagement, advertising, workflow, automation and measurement. By combining industry leaders Buddy Media and Radian6 to power the Marketing Cloud, brands now have a proven suite to manage all social marketing activity and access common assets in one place.

About Soshio
Founded in 2012, Soshio, Inc. is a privately owned corporation based in New York City. Soshio fulfills its mission to bridge the gaps across languages and cultures through its analytics solutions.