Salman’s presentation, titled The Relationship between the Type of Endorser and Patients’ Attitudes and Behaviors in Direct to Consumer Advertisement focuses on identifying whether a difference exists in consumer responses toward a prescription drug ad based on endorser type.
“I’m honored and humbled to be recognized by the academic community with the chance to share my findings on healthcare consumer research alongside my longtime friend and mentor Dr. Jim Mirabella, who partnered with me to author this research,” said Salman. “Healthcare and consumer behavior is a passion of mine and conducting one of the earliest studies on this area is a privilege. I hope our findings will stimulate other research ideas to help us further understand patients’ attitude toward direct-to-consumer-
The Intellectbase Academic Conference is sponsored by the Intellectbase International Consortium (IIC), a professional academic organization committed to advancing and encouraging quantitative and qualitative research practices. The organization seeks to promote an open and diverse discussion forum for academics, researchers, engineers and practitioners in the fields of business, education, science, technology, multimedia, art, politics and social issues.
Salman’s dissertation was selected after careful review from a panel of IIC academic reviewers. Following the event, her work will be archived with the U.S. Library of Congress and listed and indexed with various research directories including EBSCOhost, Ulrich’s ProQuest and Google Scholar.
“I highly recommended Rana submit her dissertation for publication since it was a rare treat in research,” said Mirabella, Salman’s mentor and research partner. “It was experimental and addressed a timely and important topic in regards to the marketing of prescription drugs. I believe the academic world will find this to be groundbreaking research, and it needs to be shared.”
About Rana Salman
As Chasse Consulting’s Global Vice President of Business Development, Rana Salman provides visionary and strategic guidance on all aspects of sales and new business procurement. Salman leads a successful sales team that is responsible for driving the firm’s overall revenue growth by seeking new business opportunities and expanding existing ones. Her roster of work includes a robust portfolio of high-tech Fortune 500 companies.
Salman has more than 11 years of experience in marketing, corporate communications, and public relations, and specializes in creating global strategies to ensure growth and alignment. Her background extends into different industries, including finance, health care, pharmaceutical, nonprofit organizations, and technology.
Salman has a Ph.D. in Organization and Management and an MBA in Marketing and Brand Management. She holds a B.S. degree from McPherson College and has numerous industry certifications.
About Chasse Consulting:
Chasse Consulting is a leading provider of sales solutions and translation services focused on enhancing revenue growth for Fortune 500 companies. Organizations have invested in the unique tools and services of Chasse Consulting to develop sales strategies, improve forecasting accuracy, aid in mergers and acquisitions, enhance sales performance, and streamline their global translation processes. Customers have seen up to a 400% increase in the number of sales since implementing Chasse Consulting solutions, as well as measurable efficiency in the way they handle their translation process. For more information, please visit www.chasseconsulting.com.