Appliance Repair Pro in Westchester County, NY, Markets to Local Residents With Help From SEO Firm

Oct. 18, 2012 - PRLog -- Homeowners in Westchester County who need a qualified appliance repair technician to conduct refrigerator, dishwasher, or oven repair will soon have an easier time locating the right pro online. Locally owned business Mamaroneck Appliance & Services, Inc. has teamed with local online marketing firm Prospect Genius in an effort to improve its Web presence. The goal is to make the process of finding Mamaroneck Appliance & Services’ Web site quick and hassle free, so that the business can better serve area residents.

In today’s digital age, a business's Web site needs to be not only informative and actively maintained but also high-performing on search engine results pages. According to the Pew Internet & American Life Project, approximately 59% of American adult Internet users visit a search engine on any given day. Those search engine–savvy Web users might not look elsewhere for a service they need, like appliance repairs. That’s why it’s vital for Mamaroneck Appliance & Services to make its Web site more prominent for Internet users in and around Westchester County.

Prospect Genius is working to boost Mamaroneck Appliance & Services’ search engine ranking using a process known as search engine optimization (SEO). By incorporating location- and industry-specific keywords into the company’s Web site, Prospect Genius can help the site to appear higher on the results pages for relevant Web searches. Thus, going forward, when homeowners in the Mamaroneck area search on a major search engine like Google, Bing, or Yahoo! using keywords like “oven repair,” “refrigerator repair,” and “air conditioner repair,” they’ll be more likely to see Mamaroneck Appliance & Services, Inc. among the top results.

“By improving Mamaroneck Appliance & Services’ search engine ranking, we’re giving the company the opportunity to have more eyes on its Web site,” states Matt Gallo, an SEO expert at Prospect Genius. “Those page views can translate into new customers, as people see what the business has to offer. Having an easy-to-find Web site is one key to small business success.”

Mamaroneck Appliance & Services, Inc. has been providing top-notch appliance repairs to Westchester County residents since 1955. The company offers dishwasher, oven, washer/dryer, and refrigerator repair, as well as air conditioner repair.