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Lynn Pursley Goss chooses the best corporate blogs to inspire you

Business blogging is no easy task in today's online social media world.

 
PRLog - Oct. 18, 2012 - Blogging for a large brand or corporate is even harder in terms of striking the right tone and building an audience while keeping readers engaged.

For all of those in this situation, here are the best blogs from around the world to provide some inspiration for your own corporate blog.

Facebook

We would have to include a large social media site on the list, and Facebook has a blog that it uses especially well. It shares the latest updates to the site and keeps users apprised of  privacy updates. Probably the largest blog on the list.

Zappos

One retailer Zappos, which has built its entire culture around social media and wonderful customer service, has a number of blogs. This is its primary blog, in which it shares information about products and services

Starbucks

One of the biggest American companies likes to soften its image on its blog and show the work that goes into helping the people who grow the coffee. Occasionally, it addresses political issues

YouTube

The biggest video-sharing website in the world uses its blog not only to announce new features on the site, but also to profile up and coming content producers and to help share the love on the biggest and best videos.

Google

It was inevitable that the search giant would be featured here, and although Google has numerous blogs dedicated to its many products, its main blog tends to feature the best content from these sections.

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