Rayburn Trading selects Optrak’s vehicle routing software for more efficient transport planning

Oct. 18, 2012 - PRLog -- Optrak Distribution Software Limited today announced that Rayburn Trading Limited, the UK’s leading toiletries, cosmetics and household goods wholesaler, has selected Optrak’s vehicle routing software (http://www.optrak.com) to enable more efficient routing and scheduling.  The routing software will be used by the transport team at Rayburn’s Manchester depot and will help the company generate more efficient daily delivery and collection plans.

Martin Copeland, Operations Manager, of Rayburn Trading Limited commented, “Rayburn’s delivery fleet covers a large geographic area and we wanted to make sure we were operating a lean and agile transport operation.  It is vital that we deliver the highest standards of service for our customers whilst minimising transport costs.  Deploying Optrak’s vehicle routing software will help us achieve these goals.”

Rayburn is an innovative wholesaler that supplies a wide range of non-branded goods and branded items, including products such as Coke, Fairy Liquid, Red Bull and Head & Shoulders.  Deliveries are made on a daily basis to the retail, wholesale and commercial sectors across the UK.

Martin Copeland, Rayburn continued, “We were aware that Optrak is a proven routing system (http://optrak.com/applications/vehiclerouting) that is already integrated with our Swords wholesale distribution software.  We saw a presentation from a Swords user at Sanderson’s wholesale customer forum earlier this year, and we were greatly impressed with how the two systems work together and the potential benefits that are on offer.”

Tim Pigden, Managing Director of Optrak said, “Wholesale distributors typically operate with tight margins and delivery standards can make a critical difference in retaining and growing the customer base.  By ensuring that delivery and collection routes are as efficient as possible, Rayburn will benefit from minimised transport costs, reduced time spent planning and greater routing accuracy.”

Ian Newcombe, Managing Director of Sanderson Multi-Channel Solutions Ltd commented, “Sanderson has a large number of customers in the cash and carry, delivered wholesale market, and we are seeing regular business benefits for those customers who have implemented an Optrak routing system alongside the Sanderson wholesale distribution IT solution, Swords http://www.sanderson.com/sanim/WholesaleDistributionSoftw....  Optrak has proven to be an excellent solution for our customers that want to deploy vehicle routing software and it is now used on a daily basis at a number of our customer sites.”