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NEW YORK (Oct. 17, 2012) B Culture Media (BCM) has announced its partnership with Calico, a company that provides decorating advice and free in-home design consultation in more than 90 stores across the country. With the goal to transform how the Calico target audience experiences the brand online, the company named BCM the digital Agency of Record.
CEO of B Culture Media, Ralph Jovine said, “our goal in working with Calico is to bring their audiences, those audiences that are both aware and unaware of Calico and what they represent in the marketplace, a very unique experience that goes above and beyond what Calico’s competitive set is doing currently online.”
BCM is committed to become Calico’s digital go-to and will allow customers to experience similar things that in-store and in-home consultations provide, by bringing some of those elements online.
"Calico wants to expand the way we connect with our customers – old and new - by engaging them in unique and experiential ways through on a variety of digital platforms," states Bert Kerstetter, CEO of Calico. "We are looking forward to bringing the in-store experience to an online format, and I believe, along with our entire Calico team, that B Culture Media is just the agency to help us make that happen."
Calico and BCM will work side by side to take this digital evolution of Calico to the next level through all things digital. Both will explore new and enticing ways for Calico’s external and internal audiences to become more engrained in the digital way of experiencing their high-end products and services.
Calico stores provide expert decorating advice and free in-home design consultation in more than 90 stores across the country. Consumers will find thousands of designer fabrics for the home at value prices; custom window treatments, blinds and shades; custom upholstered furniture, slipcovers, bedding and more. Thousands of fabrics are available online. For more information or to find the nearest store, visit www.CalicoCorners.com or call (800) 213-6366.
About B Culture Media
B Culture Media is a digital marketing agency leading the industry by building creative, innovative and measurable digital experiences with many brands across many verticals. B Culture Media is a team that understands brand storytelling. We do this through our specialties, which are Digital Strategy, Analytics, Social Media, Search Engine Optimization, Paid Media, Branding, Innovative Technology (Apps/Mobile, Tablet, etc.), Creative, and Website Design & Development. B Culture impacts the culture of target audiences/stakeholders by attaching meaningful value and purpose to the experiences brands create in a fresh and interactive way — transforming moments into lasting connections. Simply put, it’s about taking your ideas, your products, services, and your brand to the next level through all forms of cutting-edge digital to tell your story and to elevate you to becoming more than a brand; becoming a culture.