PRLog - Oct. 17, 2012 - RALEIGH, N.C. -- MethodSense, and its software product, InfoStrength Smart Enterprise Suite (SES), have been rebranded, thanks to the creative efforts of Holy Cow Branding. The most visible component of the rebranding was the renovation of the company websites, www.infostrength.com and www.methodsense.com.
The timing of the InfoStrength rebranding coincides with the launch of the newest version of the software, InfoStrength 5.0. The new website allows current and new InfoStrength customers greater access to product information and support.
“We consider the new InfoStrength website a great tool for presenting and selling our product,” said MethodSense CEO and InfoStrength creator, Rita King.
A successful brand positions a company as experts in their field. Holy Cow Branding effectively emphasized what the InfoStrength product and MethodSense quality and regulatory consulting uniquely bring to the life science market.
“Executing a strong message, which is communicated well and presented in a functional, attractive manner, was our goal,” said Holy Cow Branding CEO, Lorana Price. “This rebrand allows MethodSense to communicate their product offerings, including their SaaS, InfoStrength, in a way that specifically addresses their audiences’ needs.”
A comprehensive overhaul of the company’s brand identity resulted in an award winning brand strategy for MethodSense. Earlier this year, Holy Cow Branding won the Platinum Hermes Creative Award in the Integrated Marketing/Company Branding category for their work.
“Holy Cow’s messaging and branding have enabled productive relationships with our prospects before we even speak to them,” Russ King, President of MethodSense. “We sought and received the kind of skills from Holy Cow that are absolutely critical to a strategy that includes inbound marketing.”
Holy Cow Branding specializes in branding, messaging and analytics. The rebranding process is a detailed examination of a company’s current status, internally, as well as, in the marketplace. As the Holy Cow strategy team peels back the layers of a company’s public persona, they redefine the company in a way that is relevant and resonates with customers.