Romney's 12 Million Jobs Promise:

Oct. 17, 2012 - PRLog -- Small-business cash-flow strategy book, Instant Income, gives 7-point plan for creating the cash-flow needed to afford the cost of a new employee

LOS ANGELES (PRlog) -- With this year's presidential campaign focusing on the need for jobs creation, Republican candidate Mitt Romney has promised to create 12 million jobs for Americans--a goal that's easily achievable right now by helping the country's 22 million "solo entrepreneurs" afford to hire just one worker, says small-business author Janet Switzer.  

"Small businesses who are growing fast will hire more workers--and therefore create more new jobs for Americans--than virtually any other category of employer today. That's why supporting these emerging businesses in making more cash-flow make sense. But it doesn't take government or a politician to do it," says Switzer.

Instead, Switzer teaches a 7-point plan for boosting revenue at a growing business--cash-flow that helps the business afford the cost of the new workers.  

Her book, Instant Income: Strategies That Bring In the Cash for Small Businesses, Innovative Employees and Occasional Entrepreneurs, focuses on the seven areas of existing activity where a small business can earn surprisingly fast income:

1.    Existing Customers: Customers who have purchased something once, need to be sold more goods and services. "By using direct mail, telemarketing, email and other marketing campaigns separate from your general marketing--and by crafting offers that speak specifically to past buyers" says Switzer, "you can not only sell more goods and services to past buyers, but you can also turn them into continuity buyers that purchase on a pre-scheduled, automatic-delivery basis."

2.    Joint Ventures: Creating strategic alliances with others in your industry whose own customers would be perfect prospects to buy your product or service could generate new customers for you almost the same day.  

3.    Direct-Response Advertising: Most small businesses run advertising that fails to compellingly describe their product or service--and fails to ask them to buy. Instead of running institutional-style advertising with a few lines of copy and beautiful graphics, Switzer recommends direct-response style advertising copy--a editorial-style format that incorporates compelling headlines, testimonials, a specific offer, a call to action and other elements that are proven to help readers make a buying decision just from reading the ad. "Direct-response advertising insures that most of your prospects are pre-sold before they call you or come into your store," says Switzer.  

4.    Targeted Prospecting: She further recommends identifying your ideal customer, then doing everything you can to reach that person with offers, information and advertising copy that speaks to their pain or ambition. What works for getting the message out?  "Small local businesses can better reach their ideal prospect through evening workshops, teleseminars, trade shows, mailings and local advertising," Switzer reveals.

5.    Converting Prospects Through Better Sales Strategies: Most small business owners aren't trained sales professionals. So Switzer recommends a double approach of direct-resonse advertising with sales techniques such as bundling products and services together in packages, "downselling" from an expensive model to a cheaper item just to create a first-time buyer, follow-up telemarketing that provides information and value, voice broadcasting a recorded sales message to prospects' phone numbers, and utilizing non-traditional salespeople who are calling on your ideal prospect already and who can recommend you.  

6.    Websites That Sell Rather Than Inform: According to Switzer, websites must capture a visitor's email address for future marketing--by giving out a free report on the home page, for instance--and migrate that visitor through path of further webpages that eventually sell them on an entry-level product or service. "Most websites," she says, "are brochure sites. They inform, but they are not designed to sell."

7.    Cash-Flow in Overlooked Assets: Inventory overstocks, excess service capacity, and valuable industry knowledge and other "assets" you won't find on a balance sheet can be exploited, marketed, packaged, sold or traded.

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Janet Switzer has been the behind-the-scenes income strategist for celebrity entrepreneurs like Chicken Soup for the Soul's Jack Canfield and others for more than 20 years. But her favorite clients, she says, have always been "solo entrepreneurs"—those without employees, usually working out of their home and, according to Switzer, able to benefit immediately from even the smallest increase in revenue.

Contact: Susan Gibson 

760.521.3525

http://www.instantincome.com

Blog: http://www.instantincome.com/news