LOS ANGELES (PRlog) -- With this year's presidential campaign focusing on the need for jobs creation, Republican candidate Mitt Romney has promised to create 12 million jobs for Americans--a goal that's easily achievable right now by helping the country's 22 million "solo entrepreneurs"
"Small businesses who are growing fast will hire more workers--and therefore create more new jobs for Americans--than virtually any other category of employer today. That's why supporting these emerging businesses in making more cash-flow make sense. But it doesn't take government or a politician to do it," says Switzer.
Instead, Switzer teaches a 7-point plan for boosting revenue at a growing business--cash-
Her book, Instant Income: Strategies That Bring In the Cash for Small Businesses, Innovative Employees and Occasional Entrepreneurs, focuses on the seven areas of existing activity where a small business can earn surprisingly fast income:
1. Existing Customers: Customers who have purchased something once, need to be sold more goods and services. "By using direct mail, telemarketing, email and other marketing campaigns separate from your general marketing--and by crafting offers that speak specifically to past buyers" says Switzer, "you can not only sell more goods and services to past buyers, but you can also turn them into continuity buyers that purchase on a pre-scheduled, automatic-delivery basis."
2. Joint Ventures: Creating strategic alliances with others in your industry whose own customers would be perfect prospects to buy your product or service could generate new customers for you almost the same day.
4. Targeted Prospecting:
5. Converting Prospects Through Better Sales Strategies: Most small business owners aren't trained sales professionals. So Switzer recommends a double approach of direct-resonse advertising with sales techniques such as bundling products and services together in packages, "downselling"
6. Websites That Sell Rather Than Inform: According to Switzer, websites must capture a visitor's email address for future marketing--by giving out a free report on the home page, for instance--and migrate that visitor through path of further webpages that eventually sell them on an entry-level product or service. "Most websites," she says, "are brochure sites. They inform, but they are not designed to sell."
7. Cash-Flow in Overlooked Assets: Inventory overstocks, excess service capacity, and valuable industry knowledge and other "assets" you won't find on a balance sheet can be exploited, marketed, packaged, sold or traded.
Janet Switzer has been the behind-the-scenes income strategist for celebrity entrepreneurs like Chicken Soup for the Soul's Jack Canfield and others for more than 20 years. But her favorite clients, she says, have always been "solo entrepreneurs"—
Contact: Susan Gibson