The duo have released a new marketing book, Bananas About Marketing – How to Attract a Whole Bunch of Happy Clients, which utilises a rather unusual method for explaining marketing strategies to business owners. The authors have managed to intertwine a real life love story into each chapter, serving marketing lessons in the form of anecdotal dating advice.
Sounds a little wacky? Perhaps, but by equating some of the biggest hurdles businesses face in marketing themselves with the struggles the book’s characters face in finding a suitable mate, Franziska and Christo Iseli-Hall have turned the often yawn-inducing topic of marketing into a page turner.
Franziska, co-author of Bananas About Marketing, concedes while it’s unlikely to knock Fifty Shades of Grey off the top of the best sellers’ list, the book substitutes as a much less racy business version of the novel to make learning the art of marketing much more fun and engaging. “Since going to print we’ve received nonstop feedback such as ‘It’s really hard to put it down’ or ‘I’ve stayed up until 3am to finish your book!’” Franziska says.
Franziska and Christo put this praise down the fact that the book isn’t just a fun read, but also packed with sound advice that any business owner – or lovesick single – can put to use straight away.
“Marketing doesn’t have to be a dry topic. We’ve combined the latest innovations in both online and offline marketing with a humorous love story” co-author Christo says.
“Although the dating advice really is practical, everything ties back to the underlying purpose of this book, which is to give small-medium business owners the chance to promote their business on a small budget and have fun doing so,” Franziska says.
Married or single, if you’re a business owner Bananas About Marketing – How to Attract a Whole Bunch of Happy Clients will help you learn all the moves to attract, woo and retain the clients of your dreams.
Bananas About Marketing – How to Attract a Whole Bunch of Happy Clients is available at http://www.basicbananas.com/
About the Authors:
Franziska and Christo are inspiring entrepreneurs, speakers, authors and the founders of Basic Bananas – Small Business Marketing Made Simple, a business that is helping thousands of small businesses owners to grow their businesses year after year and live the lifestyle of their dreams.
They are on a mission to support business owners worldwide, changing the way people do business to make it more empowering for both the business owner and its customers.
They are also big believers in social businesses and making a difference through entrepreneurship and are supporting various projects locally and in the Third World.
Title: Bananas About Marketing – How to Attract a Whole Bunch of Happy Clients
Publisher: McPherson’s Printing Group
For phone order please contact Basic Bananas by calling 1300 691 883