Felix Baumgartner’s Jump Pulls In Over $63 Million For Brands, According To Front Row Analytics

Austrian scores not just for Red Bull but for all brand and broadcast partners with first-ever free fall to break the sound barrier on Sunday
By: Joe Favorito
 
Oct. 16, 2012 - PRLog -- Austrian daredevil Felix Baumgartner’s jump did not just make him an internet sensation, it made him one of the most widely-valued special event participants on the planet, according to the data analysis of Front Row Analytics, a division of Front Row Marketing Services, one of the world’s largest and fastest-growing sports and entertainment marketing firms. The record jump pulled in almost $63 Million in sponsor value not just for primary brand partner Red Bull, but for Zenith watches, Riedel Communications and Cypres Skydiving devices, all of which were part of Baumgartner’s successful leap.

“Given the timing of the jump on a crowded Sunday afternoon, it is amazing how much exposure the record quickly received,” said Eric Smallwood, Front Row Analytics Senior Vice President. “While many focused just on Red Bull and their partnership, his secondary sponsors also pulled in some record dollars, again showing that timing and brand placement is everything when looking for exposure.”

FR Analytics did their detailed analysis by looking at the branding exposure (from signage, verbal mentions, on-screen text and logo placement) from Felix’s Space Suit, space capsule, lift crane, support team clothing, spectators apparel from the Live broadcast on YouTube and Discovery Channel in the United States & Canada. In addition, they analyzed the value received from broadcasts outside of North  America in over 200 countries.

FR Analytics also projected the value that will be received from all other exposure coming from the LIVE Jump, including Special TV Programs (Discovery Channel/National Geographic is producing a special broadcast), news radio & tv broadcast highlights (prior to and well after the jump), Newsprint and Magazine editorial content and photographs, Social Media and Internet exposure and other Ancillary exposure (i.e. promotional spots, merchandise, etc).

The overall value for Red Bull is projected to be $48,116,333 from the branding exposure. Zenith Watches will receive an estimated $12,401,300. Secondary sponsors including Cypres and Riedel, bringing in $1.5 million and $216,000.

About Front Row Marketing Services:

Front Row Marketing Services, a subsidiary of the sport and entertainment firm Comcast-Spectacor, is based in Philadelphia, PA with 35 offices spread throughout the world.  One of the largest and most respected event, property and arena marketing companies in the world, FRMS creates revenue opportunities for a global roster of public assembly venues, sports team, colleges, media companies, branded entertainment properties, universities and municipalities through the research, marketing and sales of naming rights, advertising/sponsorships, product placement, exclusive product and vendor rights agreements, premium seating and hospitality features. Their information can be found at http://www.frontrow-marketing.com/

Comcast-Spectacor (comcast-spectacor.com) is the Philadelphia-based sports and entertainment company which owns the Philadelphia Flyers (NHL), the home arena for the NHL’s Philadelphia Flyers, the Wells Fargo Center, and four Flyers Skate Zone community ice skating and hockey rinks. In addition, Comcast-Spectacor is also the principal owner of Global Spectrum, the fastest growing firm in the public assembly management field with more than 100 facilities throughout the United States and Canada; Ovations Food Services, a food and beverage service provider; New Era Tickets, a ticketing and marketing company for public assembly facilities; Front Row Marketing Services, a commercial rights sales company; FanOne, a digital fan marketing company; and Paciolan, the leading provider of venue enablement, ticketing, fundraising and marketing technology solutions.

Contact: Joe Favorito/917-566-8345
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Source:Joe Favorito
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Tags:Felix Baumbartner, Red Bull, Comcast, Front Row Marketing
Industry:Sports, Media
Location:United States
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