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Follow on Google News | Felix Baumgartner’s Jump Pulls In Over $63 Million For Brands, According To Front Row AnalyticsAustrian scores not just for Red Bull but for all brand and broadcast partners with first-ever free fall to break the sound barrier on Sunday
By: Joe Favorito “Given the timing of the jump on a crowded Sunday afternoon, it is amazing how much exposure the record quickly received,” said Eric Smallwood, Front Row Analytics Senior Vice President. “While many focused just on Red Bull and their partnership, his secondary sponsors also pulled in some record dollars, again showing that timing and brand placement is everything when looking for exposure.” FR Analytics did their detailed analysis by looking at the branding exposure (from signage, verbal mentions, on-screen text and logo placement) from Felix’s Space Suit, space capsule, lift crane, support team clothing, spectators apparel from the Live broadcast on YouTube and Discovery Channel in the United States & Canada. In addition, they analyzed the value received from broadcasts outside of North America in over 200 countries. FR Analytics also projected the value that will be received from all other exposure coming from the LIVE Jump, including Special TV Programs (Discovery Channel/National Geographic is producing a special broadcast), news radio & tv broadcast highlights (prior to and well after the jump), Newsprint and Magazine editorial content and photographs, Social Media and Internet exposure and other Ancillary exposure (i.e. promotional spots, merchandise, etc). The overall value for Red Bull is projected to be $48,116,333 from the branding exposure. Zenith Watches will receive an estimated $12,401,300. Secondary sponsors including Cypres and Riedel, bringing in $1.5 million and $216,000. About Front Row Marketing Services: Front Row Marketing Services, a subsidiary of the sport and entertainment firm Comcast-Spectacor, is based in Philadelphia, PA with 35 offices spread throughout the world. One of the largest and most respected event, property and arena marketing companies in the world, FRMS creates revenue opportunities for a global roster of public assembly venues, sports team, colleges, media companies, branded entertainment properties, universities and municipalities through the research, marketing and sales of naming rights, advertising/ Comcast-Spectacor (comcast-spectacor.com) Contact: Joe Favorito/917- fatherknickerbocker1@ End
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