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TrafficCaptain to Provide Media Planning for Mobile and Online Games

Hamburg, 16 October 2012: The Games Performance Network, TrafficCaptain (www.trafficcaptain.com), offers advertisers a new consulting service to provide targeted media planning and optimized Google AdWords campaigns.

Oct. 16, 2012 - PRLog -- There are currently very few networks that facilitate professional marketing for online games. With its comprehensive support and international approach, focusing primarily on Western Europe and North America, TrafficCaptain offers advertisers a highly attractive package. TrafficCaptain is one of six companies in the portfolio of iVentureCapital (www.iventurecapital.com), a venture capital provider specializing in the games industry.

TrafficCaptain is currently supporting Berlin-based game developer Infernum Productions (www.infernum.com) with media planning and campaign optimization to effectively monetize its free-to-play title, “Brick-Force” (www.brick-force.com). Performance-based campaigns with constant optimization ensure that the target audiences of the Unity 3D-based sandbox shooter are optimally reached.

Andreas Weidenhaupt, CEO of Infernum Productions AG, praises the cooperation: “We have found a strong partner in TrafficCaptain to help us generate traffic for our sandbox shooter, ‘Brick-Force’. This consolidates another component of our marketing mix and perfectly complements our primary marketing activities. We are very pleased with the traffic quality and the whole collaboration.”

TrafficCaptain’s Network Director, Sven Hezel, lays emphasis on personal customer support: “We worked closely with Infernum Productions to identify the game’s unique selling points, and are using this as a basis to precisely route our targeted advertising through our network and Google AdWords. We are achieving high conversion rates for ‘Brick-Force’ and acquiring players with a high customer lifetime value. We provide this service to established games publishers as well as start-ups.”

TrafficCaptain is seeking additional publishers to expand its own Games Performance Network, and offers consulting services for advertisers implementing performance-based campaigns. Interested advertisers and publishers can learn more about TrafficCaptain on www.trafficcaptain.com.

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Source:TrafficCaptain GmbH
Industry:games industry
Tags:Performance Marketing, Online Games, Mobile Games
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