In an integrated advertising campaign across print, digital and out of home media, Tourism New Zealand has partnered exclusively with Thomas Cook (India) Ltd to attract Indian clientele through their newly launched ‘100% Pure romance in New Zealand’ campaign, promoting New Zealand as the premier destination for spectacular natural beauty and romantic experiences with breathtaking scenery covering a diversity of vistas from glaciers, snowcapped mountains, lush meadows and streams to volcanoes and hot springs. Unique activities make for an additional allure with delightful experiences including a unique underground boat ride through Glowworm Grotto to an adrenalin-pumping adventure on the Shotover Jet boat ride!
Thomas Cook (India) Ltd. has introduced a strong social media campaign with a compelling contest on Facebook and other games that best spotlight captivating pictures of New Zealand’s spectacular destinations.
The campaign showcases two attractive honeymoon packages to New Zealand that include personalized holidays, self-drive journeys and a host of activities across Auckland, Rotorua, Mount Cook and Queenstown such as sunset walks, romantic alfresco dining overlooking the sea, mountains or waterfalls and couple adventure experiences. These packages can feature visits to iconic attractions such as Doubtful Sound and The Skyline Gondola or the chance to unwind at Polynesian Spa - New Zealand’s leading international day spa. New Zealand offers an experience for every Indian couple!
Thomas Cook offers customers Platinum, Gold and Silver Honeymoon packages to New Zealand priced at INR 182910 (per person), INR 121395 (per person) and INR 96375(per person) respectively.*
Commenting on the partnership, Mr Madhav Pai, COO, Leisure Travel (Outbound) said, “We are very pleased to partner with Tourism New Zealand and Auckland Airport. At Thomas Cook (India) Ltd, we have seen impressive growth in outbound travelers to New Zealand. New Zealand with its delightful diversity of breathtaking natural vistas and engaging activities holds great attraction for the Indian traveller. Via our campaign showcasing “100% Pure Romance in New Zealand’, we aim to encourage young Indian couples to choose New Zealand as their preferred honeymoon destination.”
Tourism New Zealand Regional Manager South and South East Asia, Mischa Mannix-Opie added, “Our collaboration with Thomas Cook (India) Ltd. will be very beneficial to Indian honeymooners. New Zealand is a stunningly beautiful destination filled with romantic experiences. Travellers can spend their holiday amidst the spectacular landscapes and unmatched experiences that the country has to offer. We are delighted to partner with Thomas Cook India, as it is a fantastic opportunity to welcome more visitors from India to our shores.”
Auckland Airport General Manager Aeronautical Commercial, Glenn Wedlock said, “This is a fantastic opportunity to deepen our reach into India, which we forecast overall travel from India to double to over 60,000 arrivals by 2020, and Tourism New Zealand and Thomas Cook are the perfect partners for us to work with. This is a special campaign because we are not only addressing growing leisure travel demand, but we are working with an affluent, growing, and as yet unreached market: honeymooners. Traffic on leisure visits during honeymoon season is growing at 14% per annum in the last 3 years. Not to mention, New Zealand is a wonderful place to begin a lifelong companionship!”
*Rate of Exchange used as of today- 45.50, which is subject to change without prior notice.
About Thomas Cook (India) Limited:
Thomas Cook is the largest integrated travel and travel related financial services company in the country offering a broad spectrum of services that include Foreign Exchange, Corporate Travel, MICE, Leisure Travel, Insurance, Visa & Passport services and E-Business. The Company set up its first office in India in 1881, and has been providing world-class travel service for 131 years.
TCIL’s footprint currently extends to over 256 locations (including 20 airport counters) in 105 cities across India, Mauritius & Sri Lanka and is supported by a strong partner network of 122 Gold Circle Partners and 165 Preferred Sales Agents in over 100 cities pan India.
Thomas Cook (India) Ltd has been honoured with the “Favourite Specialist Tour Operator" award at the Condé Nast Traveller Readers' Travel Awards 2011 and was also conferred with the CNBC AWAAZ - “Best company providing foreign exchange” in India for the third year in a row. In addition, Thomas Cook (India) Ltd has been awarded the ‘Most Trusted Tour Operator Brand’ by the Times Travel Honours 2011 and also recognized as a “Superbrand”
CRISIL has reaffirmed Thomas Cook (India) Limited with the ‘CRISIL A1+ and AA- rating. The Brand Trust Report™, India study 2012, has ranked Thomas Cook (India) Ltd as The most Trusted Brand in Services. Recently, TCIL was awarded the prestigious National Tourism Award (2010-2011) for ‘Outstanding Performance’