Blossom Box Jewelry has found that their customer bases has not only welcomed their social media initiatives, but have embraced them. Blossom Box Jewelry Fans and Followers (translation-
Brar’s theory is simple; “Shopping is a very social activity”, says Brar. Brar, like most women, likes to get opinions from friends and family, or even another “shopper” in a store or boutique before making purchases. “Will these earrings go with a purple dress”? “Is this ring to dressy for work”? Social Media sites such as Facebook, Twitter and Pinterest, have made it simple, to virtually “shop” with friends and family anywhere in the world through images, and provide millions of “shoppers”
The Company's primary goal in their social media efforts was of course to expand their customer base, however; Blossom Box Jewelry’s founder, Rekha Brar, thought it would be wonderful to be able to engage with her customers to solicit opinions and thoughts on their website and products, in a way conducting her own smaller scale market research and focus groups on their Social Media Pages. Brar foresaw the positive reaction to, and the benefits of rewarding her customers through social media. For example, Blossom Box Jewelry offers exclusive weekly (sometimes more) sample sales promotions on the website www.blossomboxjewelry.com. In the age of Facebook, Instead of just choosing the product for her companies sample sales herself, Brar began previewing new products from Blossom Box Jewelry asking their fans and followers of their Facebook page, which products they would most like to see as a featured sample sale or featured on the website, immediately gaining overwhelming responses. Brar, gave her customers a voice on new products and some of her decisions to buy or pass on specific products have come from her own clients. One recent post asking the opinion on a Glamorous Snake Bangle sparked such responses as “me. me. me. me. me.....I am drooling over this piece...LOVE IT”, “Very cool. Haven't worn snake jewelry since the 90s...a nice upgrade to the Cleopatra era” and “Nay ~ I DON'T like snakes!”. Brar receives anywhere from 50 to 400 responses to each post, giving her an insight as to how new pieces will be received, allowing her to avoid stocking an item that may not be a hit with her customers.
Rewarding visitors of their Facebook and other social media pages with special sales alerts and exclusive deals is standard practice for most retailers, but Brar’s take on the social media forum, giving their fans and followers a platform to directly interact and impact what is sold on the site has immensely increased their customer base, their satisfaction and referrals. Noting that a tremendous amount of her Fans and Followers are sharing her posts with their friends.
With today's internet market, Brar felt it imperative that she learn what her customer's desire and want. It is Brar’s wise use of social media that gives a very practical way to market directly to the customer in a way that makes Blossom Box Jewelry stand out over the competition.
Brar, who has become consciously aware that she has a developed quite the skill set for social media, having been approached by other companies to help them increase their Fans and Followers, still handles that aspect of the company herself. “It is critical to understand your consumer needs by directly engaging with them on social platforms such as Facebook, Twitter and Pinterest and building a community so they can share their brand experiences“
The online retailer change their promotions frequently, in an effort to bring the right sale to the right people as often as possible. Communicating with their customers through social media increases the ways in which Blossom Box Jewelry can reach their most loyal customers and new customers alike. Blossom Box Jewelry does not want to offer their customers what they imagine they might want, with social media in place, they can give their customers what they wish for."
For more information about Blossom Box Jewelry visit them online at www.blossomboxjewelry.com