“Too many small business owners try to do everything themselves to save money,” said Edson. “However, contracting out services such as freelance writing services saves them money in the long run,” she said.
By contracting out services for which they do not need a full-time employee, such as writing web content, press releases, blogs and posts for social media sites, the owner can save money in salaries and benefits that he would normally have to pay a full-time employee.
Furthermore, by contracting out for writing services, the business owner is contracting out someone who’s trained to write and write well. Hiring a freelance writer who’s knowledgeable about copy writing and web writing will ensure a better marketing strategy than if this work is just handed to whichever staff member has time to do it.
“Professional freelance writers are trained in what they do,” said Edson. “They know how to write copy that will bring visitors to your website and potential customers to your door,” she said.
Edson pointed out that well-trained freelance writers do more than just write the copy. Professional freelance writers will provide the client with meta-data for web copy, will research and include keywords to get the attention of the search engines and research what the business’ competition is doing. “There’
Edson said that business owners should shop for freelance writers. Once they narrow down their options they should request writing samples and ask for references. “Professional writers won’t hesitate to give this information. They may even offer it,” she said.
Edson has 20 years of writing experience. Her services include press releases, copy writing, e-mail marketing, blogging, posts for social media sites and more. For each client, she says, she provides professionally written, well-researched products that satisfy the needs of the individual client and appeal to that client's audience.
For more information about hiring a freelance writer, contact Phyllis Edson at 816-305-5828 or e-mail her at phyllisedson@