Laura has been in the retail automobile business holding such positions as Finance Manager, General Sales Manager, Controller and General Manager. Laura states: “After sitting in the most management chairs in a dealership, I am enjoying helping others learn more about the ever-changing digital marketing world that Auto Executives are diving into”.
Laura deeply values her client relationships. She believes by growing and learning together, having the ability to partner and bring fresh ideas that have a positive affect on both retail sales and dealerships net profits.
Laura Davis to Speak about the Dealership-Vendor Relationship at DMB"
Laura’s expertise in the automotive industry provides her with unique insight and understanding into the industry and its growth potential with online marketing.
In Laura’s workshop,“Texas 2 Step- Make sure you know who you’re dancing with”, she will tackle the question we all ask ourselves “ Should I have just one digital vendor handle everything for me?”
In her workshop she will cover:
- Find out what happens AFTER you sign up with a digital vendor – do they leave you standing alone on the dance floor?
- How does your digital vendor measure success? Wait, do they even “measure”?
- Which vendor’s have overlapping services, and are you paying two (or more) vendors to do the same thing?
- Should I have just ONE digital vendor handle everything for me? And what about my Traditional agency- can’t they just do it?
In our ever-changing digital market, these are the questions we are constantly asking ourselves. This is the perfect opportunity to have an industry professional answer them, first hand!
Digital Marketing Blitz (DMB) is a first-of-its-
DMB will take place on January 23rd 2013 at the Reliant Center, in Houston Texas.
For more information on Digital Marketing Blitz, visit our website:
First Class Educators
446 Route 35 South
Eatontown, NJ 07724