Key new features and enhancements in Aderant CRM4Legal 2011 Version 5.1, built on Microsoft Dynamics CRM, deliver a true closed-loop marketing system and include:
Data Quality Management (DQM) to enable firms to monitor changes made to CRM contact and company data to protect private data and improve overall data quality
Field level security enables users to share Microsoft Outlook contacts with CRM4Legal while choosing which fields remain private on a contact-by-contact basis
A new suite of legal marketing and business development tools including referrals, experience, press and media relations, and sponsorships enables tracking of marketing investments and resulting media activity and new business opportunities
"The true value that Aderant CRM4Legal delivers to law firms is the ability to get a complete view of the firm's most vital asset – its clients and the relationships with those clients across the firm," said Chris Giglio, chief executive officer for Aderant. "CRM4Legal delivers a powerful, affordable solution that drives measurable improvements in every business process and helps the firm achieve new levels of success and profitability."
CRM4Legal enables firms to collect a wealth of data, enabling them to win new business, improve client relationships, and analyze their current pipeline and referral sources. Since all functionality is available within Microsoft Office and Outlook, the system is easy to learn and use. It provides a familiar and intuitive environment that fosters user adoption and productivity.