Hardee’s Goes ‘Over The Edge’ With SOVA

Oct. 15, 2012 - PRLog -- RICHMOND, Va. – Hardee’s® will show its support of Special Olympics Virginia as one of the sponsors of the Over The Edge rappelling event at the SunTrust Center in downtown Richmond on Thursday, Oct. 18.

Bill Boddie Jr., a member of the third generation of Boddie-Noell Enterprises, the largest Hardee’s franchisee in the U.S., will rappel 400 feet down the 25-story building with his fiancé, Laura. The soon-to-be married couple are “taking the leap” over the edge around 1:00 p.m.

Others going ‘over the edge’ include the Hardee’s Happy Star, Special Olympics athletes and local business executives. Over 100 participants raised $1,000 for the ‘privilege’ of rappelling.

In addition to the Over the Edge event, Hardee’s will show its support of Special Olympics Virginia by continuing its annual Buy a Star, Be a Fan fundraiser. The fundraiser invites all Virginia Hardee’s customers to purchase stars for $1 in exchange for a coupon sheet good for discounted Hardee’s menu items. The Buy a Star, Be a Fan fundraiser began in Hardee’s locations in early October and runs through the end of the month. All money raised from the sale of the stars will go to Special Olympics Virginia to help more than 360 Special Olympics athletes participate in the 2013 Summer Games.

Boddie-Noell Enterprises and Hardee’s also partner in Special Olympics Virginia’s Training for Life program by employing persons with intellectual disabilities, some of whom are Special Olympics athletes, and providing a welcome workplace environment that breeds success.

Boddie-Noell has been partners with Special Olympics Virginia for 35 years, contributing more than $1 million to the organization. Boddie-Noell owns and operates close to 200 Hardee’s restaurants across Virginia.

“We have a longstanding relationship of support with Special Olympics Virginia,” said Jerry Allsbrook, chief marketing officer for Boddie-Noell Enterprises and board member for Special Olympics Virginia. “We’re excited to continue our support of these athletes with the ‘Over the Edge’ event and our annual Buy a Star, Be a Fan fundraiser.”

The mission of Special Olympics is to provide year-round sports training and athletic competition in a variety of Olympic-type sports for children and adults with intellectual disabilities. It provides them with continuing opportunities to develop physical fitness,
demonstrate courage, experience joy and participate in a sharing of gifts, skills and friendship with their families, other Special Olympics athletes and the community.

To learn more about the Special Olympics Virginia please visit www.specialolympicsva.org.


About Special Olympics Virginia
Special Olympics Virginia is an accredited state program of Special Olympics Incorporated.  Special Olympics is an international organization that unleashes the human spirit through the transformative power and joy of sports everyday around the world. Through work in sports, health, education and community building, Special Olympics is addressing inactivity, injustice, intolerance and social isolation by encouraging and empowering people with intellectual disabilities which leads to a more welcoming and inclusive society. Visit us at www.specialolympicsva.org. Engage with us on Twitter @solympicsva; fb.com/specialolympicsvirginia; and youtube.com/specialolympicsva.

About Boddie-Noell Enterprises
Celebrating its 50th anniversary in 2012, Boddie-Noell Enterprises (BNE) is a diversified family owned business engaged primarily in restaurants and land development. Founded in 1962, BNE is the largest Hardee’s franchise operator in the United States with 335 restaurants in four states. The company is based in Rocky Mount, N.C. For more information, visit www.bneinc.com.

About Hardee’s
Celebrating more than 50 years in the quick-service industry, Hardee’s Food Systems is a wholly owned subsidiary of CKE Restaurants, Inc. of Carpinteria, Calif. As of the end of the second quarter of fiscal 2013, the Company, through its subsidiaries, had a total of 3,279 franchised or company-operated restaurants in 42 states and in 26 countries, including 1,333 Carl's Jr.® restaurants and 1,939 Hardee's restaurants.  For more information, or to find a Hardee’s near you, go to www.hardees.com. Hardee’s social media sites include www.facebook.com/hardees, www.twitter.com/hardees and www.youtube.com/hardees.