Also the first of a planned series involving 999 couples, the colourful and celebratory event which is expected to generate widespread media coverage both in China and in Thailand featured an elaborate and detailed ceremony that involved the bridal procession and full Thai wedding traditions. Thai cultural performances added a special atmosphere to what was literally a happy marriage of tradition and culture hosted by one of Thailand’s leading resort hotels.
“We are honoured and proud to play host to such a joyous and significant event,” said James Ramage, Dusit International Assistant Vice President – Sales. “The wedding ceremony reflected the increasing significance of China as a major source of visitors to Thailand and of an emerging market for weddings and honeymoons. As one of the country’s leading hotel groups Dusit International is pleased to play such an important role for this very special occasion,” he added.
TAT governor Suraphon Svetasreni said, “We expect this ceremony to receive wide coverage in the Chinese media and stimulate further interest in the Chinese market about getting married in Thailand. At the same time, it will also help us promote destinations such as Hua Hin and Cha-am which are still relatively unknown in the Chinese market.”
Dusit International views China as one of the key growth markets globally. Chinese arrivals to Thailand during the first six months of 2012 were reported as more than 1,124,000 visitors, while Dusit International shows an increase in the number of Chinese guests of some 67 percent over a similar period in 2011. At the same time, the Chinese wedding market which sees around 10 million nuptials a year is witnessing an increasing trend to look abroad to countries such as Thailand that can offer exotic destinations for both weddings and honeymoons.
Note to Editor: Dusit International has more than 60 years' experience in the hotel and hospitality field. Founded in 1949 by Honorary Chairperson Thanpuying Chanut Piyaoui, whose first hotel was the Princess on Bangkok's New Road, Dusit International has since acquired a unique portfolio of distinctive hotels, building upon Thai culture and tradition to create a personalized welcome for all guests made distinctive under the Dusit International brand promise; the delivery of an 'experience that enlivens the individual spirit, no matter the journey’.
Dusit International comprises four hotel brands: Dusit Thani, dusitD2, Dusit Princess and Dusit Devarana. It also operates Dusit Residences and its own signature Devarana Spa.