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USFI is Selected as Purveyor by Nestlé® Toll House® Café by Chip®

Nestlé® Toll House® Café by Chip®, a premium bakery café destination franchise concept, selected USFI as the purveyor and resource for all in-store point of purchase materials, store signage, marketing collateral, order & inventory management.

 
PRLog - Oct. 14, 2012 - DALLAS -- Nestlé® Toll House® Café by Chip®, a premium bakery café destination franchise concept, selected USFI as the purveyor and resource for all in-store point of purchase materials, store signage, marketing collateral, order management, inventory management, fulfillment and logistics of non-food related products. These products will service the brick-and-mortar stores and streamline processes as Nestlé Toll House Café by Chip continues expansion.  

The company currently franchises more than 100 cafes in the United States, Canada and the Middle East.  In addition to its signature irresistible cookie creations, the internationally renowned brand offers a unique selection of bakery goods, including macaroons, cupcakes and brownies, among other items. Cafés also serve frozen ice cream treats, premium coffee drinks, refreshing frozen yogurt and real-fruit smoothies. While the franchised cafés are not directly affiliated with Nestlé®, the cafés serve many quality, trusted Nestlé branded products, such as freshly baked cookies, syrups and Nescafé®, as well as other original products, including brownies and Dreyer’s®/Edy’s® branded ice cream.

“We are delighted to work with Nestlé® Toll House® Café by Chip® as they continue to grow and share the wonderful Nestlé® products across the globe,” said Nancy Henger, Vice President of USFI. “Expansion and growth can be challenging, and partnering with USFI will ease the challenges of growth as these functions are consolidated.”

Nestlé® Toll House® Café by Chip® plans continued growth in 2013 and the coming years. Founded in 2001 by Ziad Dalal and his partner Doyle Liesenfelt, Crest Foods, the Franchisor for Nestlé Toll House Café by Chip, is in charge of developing cookie store franchises across the United States. The versatile concept has kiosk, in-line mall and street café locations.  

“Our goal with partnering with USFI is to help our new and existing franchisees to streamline communication and make it simpler to execute,” said Ziad Dalal, founder and president of Nestlé Toll House Café by Chip. “We believe USFI will help our franchisees run their businesses more successfully and meet our brand’s high standards of excellence in quality.”

For more information on franchising opportunities with Nestlé Toll House Café by Chip, please visit www.nestlecafe.com, or contact Ted Milburn at 360-863-6326 or tmilburn@nestlecafe.com.

About Nestlé® Toll House® Café by Chip®
Nestlé® Toll House® Café by Chip® is a premier dessert bakery café offering customers an unrivaled experience through the use of fine ingredients, indulgent creations, distinct flavor profiles, and the rich tradition of the very best Nestlé® brands. Crest Foods Inc., Franchisor of Nestlé® Toll House® Café by Chip® based in Richardson, Texas, is a premier bakery café restaurant company. The company currently franchises more than 100 bakery cafes in the United States, Canada and the Middle East. Bringing classic and familiar treats and beverages to consumers, the Nestlé® Toll House® Café by Chip® concept offers Nestlé® Toll House® cookies, brownies, muffins, Nescafé® gourmet coffee drinks and Edy’s®/Dreyer’s® Premium Ice Cream. The versatile concept has kiosk, in-line mall and street café locations. Nestlé® Toll House® Café by Chip® has been recognized by Entrepreneur magazine as #1 in Category in the 2009 and 2010 Franchise 500, Top Restaurants for 2009, and a Top Global Franchise for 2009. For more information, please visit www.nestlecafe.com.


USFI Advertising
USFI Advertising, a division of USFI, offers deep resources that provide exceptional branding strategies for increasing market share; award-winning creative, production and printing capabilities; unparalleled service and integrity, with a single point of accountability; and complete support for logistics and fulfillment with near-perfect reliability. For clients in more than a dozen industries, USFI Advertising has become the strategic partner that reliably creates value. For more information about USFI Advertising, please visit http://www.usfi.com/advertising.


MEDIA CONTACT:
USFI                     
Cathy D. Claterbaugh                  
214-624-5692
cclaterbaugh@USFI.com

Crest Foods Inc.
Emily Hartwig
Fishman Public Relations
847-945-1300, ext. 243
ehartwig@fishmanpr.com

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Source:USFI
Phone:214 624 5692
Zip:75234
Location:Dallas - Texas - United States
Industry:Retail, Marketing
Tags:Marketing, point-of-purchase
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