Knuckle Dragger Magazine is the area's first digital publication geared toward males, specifically from the ages of 21-35. “This is a tough market to crack, they’re kind of the red headed step children of the magazine world,” said Rodney Burrell, Editor-in-Chief and Chief Executive Officer of KDM. “A large percentage of our demographic reads digital magazines. I’m not saying print is dead in any fashion, but the way we all get information and entertainment has drastically changed,” added Burrell.
KDM covers a wide variety of editorial topics including music, news, food, sex and relationships, video games, comic books, girls, human interest, fitness, style, sports, gadgets, cars, and events.
“We’re passionate about Pittsburgh and we really want to have fun while building this magazine,” said Betten.
Betten and Burrell partnered up earlier this year and haven’t looked back.
“It’s been a wild ride so far, but we work well together. I couldn’t have picked a better partner,” said Burrell.
Plans for a launch party are in the works and the team has skydiving, flying airplanes, and auto racing all in the cards as they get ready for their December issue. Readers can enjoy KDM free of charge, as well as a website with new daily content.