14 P's of Marketing-Robin Trehan-B.A, MIB, MBA

PRLog (Press Release) - Oct. 13, 2012 - 1.     Product- What Product one is offering.
2.     Price- What Price the product is being offered.
3.     Place- What Pace the Product is offered.
4.     Promotion- What kind of Promotion is being offered?
5.     Public- What customer base or target audience. Market segmentation.
6.     Personalization- Personalization of the Product to the target customers and customer segment.
7.     Packaging- Bundle of services, in case of service based product and in case of physical product shelf life of product.
8.    Protection- Guarantee, Service package, after service.
9.    Presentation-What kind of management, brand and is standing behind the product.
10.   Payment- It will include the key component of forms of payment and the cut for the payment processors and processing of product sold.
11.   Purse- financial strength of customers or target audience.
12.   Pouch- how much % of the Purse the company is able to capture and what the % captured by competitors.
13.   Promise- commitment, quality, brand performance.
14.  Principal- which is the Capital invested in the product to define the ROI

Product, Price, Place, Promotion, Public, Personalization, Packaging, Protection, Presentation, Payment, Purse, Pouch, Promise Principal

Robin Trehan, is marketing and brand expert with B.A, MIB and MBA