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Local Fitness Competitor Takes Important First Step to Building Her Brand

Katirya Nieves took the stage on 10/6 competing in the NPC Fitness Championships. The 21 year old was in her 1st competition. Competing twice that day she earned 2nd place. Her goal is to become her own fitness brand. With this win she's on her way.

 
 
NPC Class A 2nd Place
NPC Class A 2nd Place
PRLog - Oct. 13, 2012 - BURLINGTON, N.J. -- Katirya Nieves is more protective of her “brand” than the people who guard the formula for Diet Coke. She wakes up at the break of dawn to make the trip from her home on Staten Island to the gym.  She trains every morning before attending classes at City College of New York. While most 21 year olds spend their days on Facebook and their nights in the club, Nieves is focused on her long-range plan-- to transform herself into the next mega fitness brand.  Her days are spent training. Her diet is strictly regimented. And her nights are spent doing research, studying, and endeavoring to improve as a person and as an athlete. And last Saturday, as she walked off the stage of the National Physique Committee Fitness and Figure competition with the second place trophy, it became clear that she is on her way to achieving her goal.
The National Physique Committee (NPC) is the largest amateur bodybuilding organization in the United States. Amateur bodybuilders compete in various competitions from local to national. In order to compete on the professional level at a sanctioned event such as those produced by the International Federation of BodyBuilders (IFBB), you must first win a class at the NPC Nationals Championship. With her Class A 2nd place win last Saturday, Katirya Nieves took one giant step toward realizing her goal of being a top athlete in her sport.  
Katirya Nieves is a focused athlete on a mission. She is the product of a generation that counts Maria Sharapova, Venus Williams and Gabby Douglas as role models. Women who are young, accomplished, financially comfortable, and most of all, embrace and promote the fact that they have risen to brand status.  That is what Katirya Nieves is working toward.  As the 21 year-old rises at 5 am to make the trip from her home on Staten Island to the gym, these are just some of the names that motivate her.  Katirya is very proud of her Hispanic Puerto-Rican heritage, which is why she chose the name KatiryaFit as her brand. The name her parents gave to her is a derivate of the Taino Indian word for an ancient Indian elixir that was only consumed during celebratory events.  And, while she is sometimes frustrated that many have trouble with the pronunciation (KAH-TEE-REE-YAH), she is confident that one day everyone will know it.
Katirya attends the Harlem campus of CCNY, where she is finishing up work on a Bachelor’s degree in Communications. She is hoping to use her concentration in Advertising and Public relations to help her gain sponsorship leading to a professional career in Fitness and Bikini competition. As an amateur she is hoping to establish herself as someone unique in the Fitness industry.
Her discipline extends to both her diet and her personal life. Whether there is a competition on the schedule or not, Katirya sticks to a strict diet that is designed to optimize her ability to withstand rigorous training.
While many of her contemporaries can be found enjoying youth and the nightlife that comes with it, Katirya would rather focus on using the evening downtime to research sponsorship opportunities, learn new strength and posing techniques, and study the branding strategies that have turned products into household names. She also manages her social media profile which includes a twitter feed @KatiryaFit and a blog Http://www.KatiryaFit.blogspot.com
On Saturday, October 6th, Katirya took the stage at the National Physique Competition at Brooklyn’s Grandview Ballroom.  Along with others in her Class A division, she performed in the afternoon and evening competitions. As the judges began to weed out the competitors, it dawned on her that there were only two other people on stage with her. The next thing Katirya knew, it was a stage of two.  Ultimately, Katirya walked away from her first ever competition with a second place trophy. Her next NPC competition is in early November. But it seems as though KatiryaFit is indeed on track to enter the American brand lexicon.
About Katirya Nieves
Katirya Nieves is a Certified Fitness Trainer, Figure and Bikini competitor, as well as a full-time college student.   Born on the Fourth of July in 1991, Katirya was raised in the Sunset Park area of Brooklyn, New York.  She attended the prestigious Fiorello H. LaGuardia High School for the Performing Arts, where she discovered a passion for painting.  The unwavering support of her family allowed Katirya to turn her attentions to the world of health and fitness, and at the age of 20, she began intense competition training.  Katirya attained her first Fitness Instructor certification from the American Aerobic Association International – International Sports Medicine Association (AAAI-IMSA), and was able to parlay that into part-time work at local health clubs—balancing her own training schedule with those of her clients. Now 21, Katirya has jumped full-force into the world of Fitness and Bikini Competitions.  At City College of New York, Katirya is completing her Bachelor’s degree in Communications with a focus on Advertising and Public Relations.  Armed with this, she is intent on using her knowledge and drive to build her personal brand, KatiryaFit.  
When she’s not competing, training, studying, building an empire, or spending time with her family, Katirya still indulges in her passion for painting scenes of life from her parent’s homeland of Puerto Rico.


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Tags:NPC. Fitness, competition, brooklyn, hispanic
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