Launches Aiyyaa inspired collections
Chennai,Saturday, October 12th , 2012: Cbazaar.com one is the largest online Indian Ethnic clothing online store has tied up with Viacom as the official online shopping partner for the latter's forthcoming film AIYAA. Cbazaar will be promoting the film of various digital & electronic mediums in the International markets and in India. A co-branded TV campaign has been launched across national a channel which blends the brand & film seamlessly .The film released on 12th October, 2012 worldwide.
Speaking on the alliance, Rajesh Nahar, Founder and CEO, Cbazaar said, "We are pleased to associate as the online partner with Viacom 18 for a movie like AIYYA .There is always an exclusive elegance when it comes to Indian Ethnic Fashion. The fashion statement forever imparts a classy, vivid and elegant look when draped on a woman. So, this fact is yet again proved in this film .Indian ethnic wear and bollywood complements each other .Every Indian women wants to look like their silver screen idol. We have launched Aiyyaa inspired collection on cbazaar “
Aiyyaa is an upcoming rom-com Hindi film written and directed by Sachin Kundalkar. The film is jointly produced by Anurag Kashyap and Viacom 18.The film stars Rani Mukerji and Prithviraj in the lead roles. This film is the debut Bollywood film of Malayalam actor Prithviraj. The trailer for the film was released on 6 September 2012 to overwhelming response. Two songs from the film 'Dreamum Wakepum' and 'Aga Bai' have become chartbusters and received more than a million hits on Youtube.
Cbazaar is. largest online Indian Ethnic clothing online store Starting from modest beginnings, Cbazaar is a pioneer in the Indian online retail industry today. This monumental growth over the years has been possible due to its vast and versatile team comprising fashion designers, dressmakers, programmers, web designers, customer support executives, etc. Further, e-store partners around the world have facilitated the company to soar to new heights of success. For further information please visit http://www.cbazaar.in/