The Optima is one of Kia’s top-selling vehicles, and Batman is one of the most popular super heroes in the DC Universe, so the combination of the two is only fitting. The custom Batman Optima marks the beginning of a 10-month long awareness-partnership that will feature DC’s popular Justice League characters.
DC’s “We Can Be Heroes” campaign is a relief effort focused on fighting hunger in the Horn of Africa. The area is experiencing a terrible hunger crisis brought on by the worst droughts in over 60 years; over 8 million people are in dire need of immediate assistance. The situation is so severe that the United Nations declared a state of famine for the first time in 21 years. DC Entertainment has pledged to match donations 100%, and 75% of the purchase price of all “We Can Be Heroes” products goes directly towards the cause.
The recently-unveiled Batman Optima takes Kia’s impressive sedan to the next level. The Batman Optima is a top-of-the-line SX Limited model that features a turbocharged engine and cutting-edge technology throughout. The SX Limited delivers 274 hp and gets impressive fuel economy to the tune of 22 mpg city and 34 mpg highway. The exterior is completely customized, featuring a black matte/gloss finish, a dramatically lowered suspension, a ground effects kit, and upgraded Ksport brakes. Custom-designed 20-inch black wheels complement the design scheme, and a performance-
The front grille is shaped like a batwing, and there are yellow accent LEDs throughout the vehicle — the HID headlights even feature an etched bat-signal design. The interior gets custom leather and suede upholstery. Those looking for the ultimate in Batman memorabilia will appreciate the Bat suit and cowl mounted in the trunk, along with the utility throwing stars hidden in the center console. Those seeking more information are encouraged to stop by Fisher Kia’s Boulder, Colorado dealership for the latest news about the “We Can Be Heroes” campaign and the new Batman-themed Optima.