Each month millions of professionals and entrepreneurs alike interact on Linkedin to share information, conduct business transactions as well as conducting intensive job searches. However, few fully understand the massive amounts of website traffic to their products and services which can be harnessed.
While many marketing efforts don't extend much beyond beginning topical focused discussion groups, posting obscure links and a few even launching paid search ads, most fail to realize the true marketing power available.
This series, which can be viewed at http://www.internetformarketing.org, is immediately available.
iMarkedy director of Public Relations, BD Dale commented - "Some months ago, while conducting competitive research trying to determine whether this video training series was worth investing in, we purchased what was put forth as the most comprehensive training on LinkedIn available. It was discovered that not only were all of these modules at least more than four years (outdated) but also, missed more than 15 areas critical to marketing success."
Mr. Dale offered, for instance, the absence of focus on the content import feature on LinkedIn. Getting a little animated, he further offered - "We were totally amazed that no other tutorials series taught the importance of off-site content marketing but further, totally neglected to instruct their students why and how this marketing necessity could benefit their brands on LinkedIn."
When asked about the quality of video tutorial training on Linkedin available at a competitor, lynda.com, Mr. Dale, now smiling, finished with - "You have to remember that Lynda, although offering LinkedIn training, doesn't give students business development advice. It is the proverbial explaining the 'hows' and rarely the 'whys'. Entrepreneurs and small business must be presented with both ends of the Internet marketing spectrum."
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