The international automotive industry has developed into a worldwide web of brands, manufacturers, importers, dealers and suppliers of car parts and services. As a classical example of the network economy any business in this industry, however independent, is always linked to other companies in the same network. In order to ensure this network functions well, cross-border and high quality communication channels are essential. The worldwide computer network ensures an excellent exchange of data and other digital information, but how about the communication between people? With the virtual means of communication currently available to us, such as web and e-mail, a virtual communication between people seems easy to realize. But “unfortunately, the telephone availability of people and organizations, and thereby the option for direct communication, is often undervalued, which results in unnecessary profit losses or even extra costs”, claims Hans Lasonder, CEO of TeleForwarding, “and this while modern telephony offers the perfect solution for the international automotive industry with the so-called UIFN number, or Universal International Freephone Number. (http://www.teleforwarding.us/
With a universal number, known in most countries as a toll free 800 number, your company can be called for free in every country it is active in via one single telephone number. Thereby you create a feeling of unity and universality with regards to your brand and/or company. “Now you may wonder how unity and universality can go hand in hand with personal and human contact”, Lasonder says, “but with a toll free 800 number this personal contact is very easy to realize.” For instance, UIFN numbers offer the possibility to answer calls of your clients and suppliers from all over the world 24 hours a day, 7 days a week and in their own language, thanks to the intelligent routing options behind these UIFN numbers. This system can be completed with an IVR menu in which you can place recorded messages that inform the client about the availability of your company or allow them to leave a message. “By always allowing your clients to contact you in a personal manner, you can distinguish yourself from the competition in a positive way”, Lasonder argues.
“The universal yet personal character of our universal toll free 800 numbers is reflected in our motto: Connecting global business to local people”, Lasonder continues. “With one single universal phone number you underline the uniformity and universality of your brand, while at the same time offering a personal service.” A toll free 800 number can be used, for example, by a trader or manufacturer of a certain car brand as an emergency hotline that takes calls about technical failures or emergencies or informs people about product recalls* . “The need for information and support in such situations is universal, as is the need for personal assistance and quick service. A worldwide 800 number, with its universal appearance, but personal approach, perfectly responds to these issues”, Lasonder says, “ consider the issue of a product recall that is not at all unknown in the car industry. Only last week a major Japanese car manufacturer has called upon 7 million car owners to return their car to a local garage because of a possible technical failure. With one single UIFN number all these 7 million worried customers can call the company for information, without impeding the normal daily call traffic. The head office can ensure a recorded message with an expansive explanation in all languages is placed behind the toll free number, so that worried car owners will be able to get an answer to their questions 24/7. This way the customer will receive direct and personal assistance and the company makes clear that it takes full responsibility for the product recall and is already working on solving the problems by providing a quick service and free information. Thus, with only one number, you offer one excellent service in a great many countries.” Such an excellent service to your customers and clients will contribute to a higher customer loyalty and a higher customer return rate. And this, in turn, will result in higher profits. Moreover, recent German research into the service experience of clients has shown that “it is not important that you offer a cheap service, but rather that you offer a special service”. With a universal toll free 800 number you can definitely offer your clients something special.
A special and additional service can also be provided while promoting your products, for example with one-time promotional campaigns or product launches, a toll free 800 number can be used as an info hotline consumers from all over the world can call with personal questions about these campaigns or in order to take part in them. Furthermore, you could use an 800 phone number to reserve a test drive. With the help of an IVR menu the customer can determine the time, date, place and even the car model for a test drive and within one minute an appointment has been made, free of charge. This means that, even before the start of the test drive, your customer will have a good feeling about the car and your brand and/or company. “This way, you show the client that you are willing to take care of him or her. Buying a car will become more than a transaction, it will become a service experience”, Lasonder claims.
Universal 800 phone numbers support and underline the universal movements and the international character of the automotive industry and at the same time offer the possibility to provide your clients and customers all over the world with an additional and personal service. Due to their flexible character and their options for intelligent routing toll free 800 numbers will always be available to both business clients and consumers. Thereby, your company will provide that little bit of extra service and care that is so highly appreciated by customers around the globe. As a well-known car commercial has shown, a car without a heart is nothing but a machine. Universal 800 numbers bring this heart, this human factor, back into the worldwide network that is called the automotive industry. In other words: the perfect match!
Would you like to know you universal toll free numbers will enrich your company? Please contact us directly via our toll free phone number 1 855 444 3210.
*For more information about the use of UIFN numbers in case of a product recall please read our article “Product Recall and the Need to Communicate it” (http://www.teleforwarding.us/