Dr. Ellen Britt
But for most online entrepreneurs, especially those who are working as solopreneurs and who may be trying to do everything themselves, the prospect of churning out a steady stream of high quality blog posts, articles, ebooks and more is daunting.
And that doesn’t count the widespread online distribution that must occur if these online business owners hope to extend their reach to bring them more leads, more clients and more customers.
“Here’s where the concept of content repurposing comes in,” says online marketing expert and founder of MarketingQi.com, Dr. Ellen Britt. “Repurposing your content strategically can make the difference between always struggling to produce enough fresh content to get yourself noticed, to working once and having that same piece of information spread almost effortlessly all over the web.”
Google, along with the other lesser players in the search engine world, is constantly adjusting its search algorithms so that users get what they are searching for: real, relevant good quality content that satisfies their search query.
“So instead of playing a losing game with Google trying to outfox them,” says Britt, “why not just deliver high quality content from the start?”
According to Dr. Britt, the ultimate repurposing strategy is for online entrepreneurs to write one piece of high quality content at a time and then use multiple targeted, efficient and effective distribution strategies to get that content out there in as many different forms as possible, so that they have the widest possible reach and tap into all the various preferred learning styles of their target market.
To help online entrepreneurs do just that, Dr. Britt enlisted the help of several trusted internet marketing experts; Denise Wakeman, Kathleen Gage, Nicole Dean and Marnie Pehrson and persuaded them to contribute their top online content distribution strategies.
In addition to these experts’ strategies, Dr. Britt has contributed her favorite and has also compiled a list of additional content repurposing ideas. A complete free list of all the content repurposing strategies can be found at http://marketingqi.com/
No opt-in is required. This list also includes links to free resources and information on how to use each strategy. Every online entrepreneur can benefit from these strategies and visitors to the site are encouraged to leave their favorite repurposing strategies in the form of a comment.
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