70 Fathoms To Release First Marketing Operations Benchmarking Report

Oct. 11, 2012 - PRLog -- The methodology was clear and comprehensive; 70 Fathoms designed and sent out a benchmarking survey to over one hundred top businesses in the UK, in order to collect both qualitative and quantitative data which was then used by their team of experienced analysts and consultants to systematically evaluate a business’ marketing operations performance. The survey was reviewed before distribution by an expert panel of personnel – with many years of marketing experience – to ensure the questions and metrics were correctly focussed; recognition of the sheer difficulty of measuring effective and efficient marketing operations has been a key motivation behind creating such a survey.

Marketing is an increasingly complex activity – from the constantly changing range of channels to the explosion of masses of data – the fundamentals of which can often be overlooked, hence, this report provides insightful analysis to enable you and your company to further understand how best to improve marketing efficiency and performance.

Within the report you can expect to find detailed information and analysis on various marketing metrics, including:

The role of marketing in your company; are your marketing objectives clear and precise - is there an efficient link between your marketing and sales teams - what skills do your marketing team use effectively, or lack - does senior management fully understand and support your marketing objectives - how do your marketing operations support marketing; do they select data or do marketers select data directly from a database?

Data-management; does your marketing software choice limit your marketing capabilities -does your company spend too much time on manual data manipulation and not enough time on data quality - do you have quantifiable data-quality measures - is your data cleansing effective?

The role of technology; are your systems fit for purpose - do you have the skills and capability to use them well - are other companies investing more in technology and gaining an advantage?

Kate Mayfield, Managing Director of 70 Fathoms comments: “We are excited to be launching what we believe is the first benchmarking survey of its kind. Both for those that participate and our members particularly, we think it will be an invaluable service for organisations seeking to optimise their marketing operations”

The 2012 Marketing Operations Benchmarking Report will be available for members from November, and a free summary will be provided for all those who participate.

For further information regarding the report please email grace.roberts@70fathoms.com, and for member enquires contact James Fraser on 0207 692 0642 or email james.fraser@70fathoms.com.


Press Contacts

Kate Mayfield
Tel: +44 (0) 20 7692 0642
kate.mayfield@70fathoms.com

About 70 Fathoms

70 Fathoms are a team of experienced analysts and consultants helping organisations optimise their sales and marketing operations.  We promote operational excellence through our membership service which provides extensive support to help businesses achieve their goals; including access to our advice, our knowledge base and high-end peer networking.
If you are considering investing in software for marketing or sales contact us for advice, or go to www.70fathoms.com for more information about our services.