The Texas Daily Creates Unique Program Format Asks TV Audience to Participate via Social Media

Oct. 11, 2012 - PRLog -- ADDISON, TEXAS (Oct. 8, 2012)—The Texas Daily, which airs from 8-9 a.m. on weekdays, is in a category all its own. A hybrid of news, commentary and audience participation, KTXD-TV’s program is delivered by former DFW TV anchors.

“Our research tells us that we are the only ones nationwide that have created this kind of program for our primary audience. One thing that makes it so unique is the emphasis on viewer participation. We want to engage with them on a deeper level – to provide a platform where they can truly be heard – and one of the ways we’re doing that is through social media,” said Phil Hurley, EVP and COO of London Broadcasting, parent company of KTXD-TV.

The primary audience of The Texas Daily is made up of Baby Boomers, a generation that’s increased its social media usage by more than 50 percent in the past two years, as reported by BoomerCafé, a popular online magazine created for and by Boomers. Citing a recent social media report by Experian Marketing Services, BoomerCafé also says that Boomers as a whole “seek out more depth and substance behind news and information,” which is directly in-line with The Texas Daily’s planned content.

“The Texas Daily provides news and seasoned context – something you don't see much on the air these days,” said Jeff Brady, host of The Texas Daily and a former WFAA-TV news anchor. “We hope our viewers will participate in the show, that they’ll share their insights and opinions on the issues that are most important to them.”

To reach out directly to The Texas Daily team and be heard, Tweet @TheTexasDaily - http://twitter.com/thetexasdaily, post to Facebook - www.facebook.com/TheTexasDaily, or e-mail comments@ktxdtv.com. Some feedback will be read on air, adding fuel to The Texas Daily conversation.

During each show, Brady is joined by a rotating panel of two or three commentators, who are also former news personalities. This week’s line-up includes:
Oct. 8 – Midge Hill, formerly WFAA, and Gary Cogill, formerly WFAA
Oct. 9 – Tracy Rowlett, formerly WFAA and KTVT, and Troy Dungan, formerly WFAA
Oct. 10 – Jolene DeVito, formerly WFAA, and John Criswell, formerly WFAA and KDFW
Oct. 11 – Iola Johnson, formerly with WFAA and KTVT, and Robert Riggs, formerly KTVT
Oct. 12 – John Sparks, formerly WFAA, KXAS, KTVT and KDFW; Suzie Humphreys, formerly WFAA and KVIL; and Scott Murray, formerly KXAS.

About The Texas Daily
Hosted by former news anchor Jeff Brady, The Texas Daily is a morning news and commentary show that airs from 8-9 a.m. Monday through Friday on KTXD-TV, channel 47. (See list of cable stations below.) It is hosted and anchored by some of Dallas and Fort Worth's best-loved, former anchors. The Texas Daily is affiliated with CNN and offers only news that is relevant to its DFW audience.

About KTXD-TV
Based in Addison, Texas, KTXD-TV, channel 47, is owned by London Broadcasting Company, which also owns 17 television stations in five markets across Texas. KTXD is the ME-TV affiliate for DFW. In addition to The Texas Daily, KTXD-TV launched Texas Living, a Texas lifestyle show hosted by Hilary Kennedy, TV host, published author and Emmy Award winner, and Southern Living Editor-at-Large Kimberly Schlegel Whitman, author and television personality. Like them on Facebook, www.facebook.com/TexasLivingTV, and follow them on Twitter, @TexasLivingTV.

Viewers can tune into KTXD-TV on channel 47 on Dish Network, DIRECTV and AT&T; channels 24 and 428 on Time Warner; channel 18 on Verizon; channel 249 on Comcast Xfinity; and channel 22 on Charter Communications.


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