Come Celebrate at Frederick’s of Hollywood Pink Party

PRLog (Press Release) - Oct. 11, 2012 - You are invited! Frederick’s of Hollywood will be celebrating breast cancer awareness month in true style by hosting their first pink party. The pink party will be on October 18, 2012 from 6:00-9:00 pm at each of the 118 stores across the nation. 20% of the store proceeds raised from the event will be donated to The Breast Cancer Charities of America (BCCA). Funds raised from the campaigns help benefit BCCA’s primary program service, the Help Now Fund, an emergency financial assistance program that helps breast cancer patients with rent and utility bills while they are undergoing treatment.



“Frederick’s is known for empowering women and providing a way for women to feel beautiful from the inside and out,” says Tracy McCourt, Frederick’s of Hollywood Chief Marketing Officer. “It is so important for us to bring attention to this cause. We care deeply about the women that are shopping in our stores, and this pink party is a way to do our part to help a great organization like BCCA.”

BCCA Executive Director, Erica Tullis says, “When we heard that Frederick’s of Hollywood wanted to have a pink party for us, we were thrilled!” It is so great to see a store whose primary focus is on women and making them feel good be a part of this wonderful campaign for October.”


Come out and help make a difference on October 18, 2012 and celebrate at Frederick’s of Hollywood’s pink party!

For more information about The Breast Cancer Charities of America visit: www.iGoPink.org.

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ABOUT FREDERICK’S OF HOLLYWOOD
Since 1946, Frederick’s of Hollywood (NYSE MKT: FOH) has set the standard for exquisite, innovative intimate apparel. Frederick’s remarkable legacy continues today with 118 specialty retail stores and an online shop at www.fredericks.com. Its unique innovations have led the company to become one of the most recognized brand names in the world.

The Breast Cancer Charities of America (BCCA) is a national non-profit organization with headquarters in The Woodlands, Texas.  With over 25 years of experience in the non-profit industry, BCCA is dedicated to helping thousands of women through our Help Now Fund and by funding non-invasive breast cancer research.

Photo:
http://www.prlog.org/11997147/1