With the number of endangered species around the world continuing to grow each year, Gabby Wild, the founder of The Gabby Wild Foundation, is taking a stand against this important, yet often neglected cause. 12 in 12 for 12 is the integrative approach to combine eco-conscious fashion with animals in a fundraiser/awareness project to promote conservation of 12 unique, endangered and critically endangered animal species.
Jay McCarroll has created a dress to represent the Kakapo Parrot. The Kakapo Parrot is thought to be the oldest species of parrot and is critically endangered. Gabby will be wearing the Kakapo dress for the entire month of October to help raise awareness about the Kakapo Parrot. Originally Jay was just asked by Gabby to create the dress, but Jay wanted to do more. “As someone in the fashion industry, an industry so blatantly exploitative and cruel to animals, I think it is my duty to help protect and preserve the natural beauty of all animals big and small,” said Jay. For the entire month of October, a portion of all sales in Jay’s online store, www.jaymccarrollonline.com/
For more information about “12 in 12 for 12”, visit www.gabbywild.com. For more information about Jay and his involvement in this project, visit www.jaymccarroll.com.