Beats Iconic Brands Like Coca-Cola & Disney
India: The ever-growing popularity & impact of Social Media has compelled global businesses to directly engage with their audience & take their views seriously. In a user engagement study conducted by LocoBuzz across the Top 100 Global Brands on Facebook with around 1 million fans or more, Shaadi.com, the World’s Largest Matrimonial Service has emerged as the ‘Most Engaging Brand On Facebook,’ with an Engagement Quotient of over 7.341%
The data collected in the report is for the time period 4th September 2012 to 10th September 2012. According to the report, a LocoBuzz Social Media Analytics tool was used to collate the number of likes, comments and shares that each post from each brand received over a period of these 7 days. This data was further used to calculate the engagement score based on the following formula provided on AllFacebook.com.
Shaadi.com Monthly Statistics
Likes Over 1,310,696
Shaadi.com, through its consistent focus on audience engagement on Facebook succeeded in effectively setting a new benchmark in social media interaction. The Facebook brand page of Shaadi.com, with its current 938, 807 strong fan-base has 327,084 people talking about its content on a weekly basis. Through Facebook, Shaadi.com directly connects with over 8,213,094 unique people each week.
Shaadi.com also uses this page to consistently create awareness on social issues like dowry, child marriage, women empowerment & save the girl child. The ‘Angry Brides’ game that was launched on Shaadi.com’s Facebook page (January 2012) to generate awareness on the evils of dowry was very well received by over 600,000 people & leading media in over 35 countries. Through this campaign, Shaadi.com effectively spread awareness on dowry, a tradition that is still very closely associated with marriage in India.
Other global brands in the list include Shaadi.com are, MTV with an Engagement Quotient of 0.54% Disney with 0.37% and Coca Cola with 0%. These engagement figures (statistics via Facebook) show that a high fan-base for any brand-page does not necessarily mean high audience engagement.
Gourav Rakshit, Chief Operating Officer (COO), Shaadi.com said “As a market leader, it is vital for us to make our presence felt in the social media space. Social networking sites like Facebook are a great medium for brands to understand the pulse of an ever-changing global mindset. We have spent a better part of 15 years trying to get our customers engaged and it fits in well to be the most engaging brand on Facebook as well.”
Shaadi.com consistently engages its audience through real issues people face in Life, Love, Relationship, Marriage etc. The page, much like a forum helps like-minded people interact & discuss their views on various current issues.
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