Fourth Wall Studios to Premiere New Interactive Show at Entertainment Technology Expo

Oct. 10, 2012 - PRLog -- Createasphere is pleased to announce the addition of a transmedia keynote by the founders of Emmy(r) Award-winning Fourth Wall Studios at its Fall Entertainment Technology Expo (ETE) taking place November 7-8 at the Burbank Marriott in Los Angeles. Fourth Wall Studios' Jim Stewartson, Chief Executive Officer and Co-founder, and Elan Lee, Chief Creative Officer and Co-founder, are set to premiere one of the studios' latest interactive programs that exemplifies the power of multi-screen experiences. The keynote will take place November 7 at 1:30pm.

Fourth Wall Studios is an award-winning entertainment company whose pioneering techniques enable storytelling across multiple screens and devices. At the ETE, Stewartson and Lee will also discuss the development of its innovative RIDES.tv(tm) platform. Joining them is Sean Stewart, head writer and co-founder; Steve Peters, VP of experience design; Jackie Turner, head of production; and Zach Schiff-Abrams, executive producer.

Attendees of Createasphere's ETE will have the opportunity to hear first-hand the story of Fourth Wall Studios' rise to the top of the nascent field of transmedia and will be able to ask questions of the founders during this exclusive two-part session. Early registration for this keynote is required as space is strictly limited.

Fourth Wall Studios develops, distributes and markets content that crosses the traditional barrier between audience and onscreen action, resulting in entertainment experiences that are more connected, immersive and real. Founded in 2007 by Stewartson, Lee and Stewart, three award-winning, next-generation storytellers, the Culver City, Calif.-based company develops a wide range of interactive entertainment properties designed for RIDES.tv, their proprietary entertainment platform. RIDES are immersive, narrative experiences that deliver an unfolding story across multiple screens via web browsers, smartphones and tablets.

Fourth Wall's first major series for RIDES, Dirty Work, recently won a Primetime Emmy(r) Award for Outstanding Creative Achievement in Interactive Media: Original Interactive Television Programming. Other credits include Claire, the Dark Wall anthology, Home: A Ghost Story, Whispers, The Swarming and Flare, among many other series now in development. The studio is also actively engaged with partners to create and develop more projects for RIDES.tv as its popularity explodes.

Createsphere's Entertainment Technology Expo is the one of the largest professional entertainment events in Los Angeles. It is the premiere gathering of industry leaders, disruptive innovators and creative geniuses driving content into the next century. The two-day event features trend-setting sessions, demonstrations, a full exhibition area, networking opportunities and education. Additional keynote conversations slated include high-profile artists and hands-on demonstrations of on-set experiences and tools.

Making its debut this year at ETE is the Digital Process Workflow (DPW) Lab. The DPW Lab is a curated, walk-through demonstration of the digital workflow ecosystem and the processes that define how content is created, distributed and archived today. As both the cinema and broadcast industries continue to adopt new digital technologies, the DPW Lab will demonstrate the current state of customizable strategies that are scalable and affordable, based on real-world solutions that Lab partners are integrating and creating every day in post. Lab partners include: Dell, ARRI, Technicolor, Adobe, 5th Kind, FilmLight, Signiant, Levels Beyond, Quantum and Codex. Together they demonstrate file-based content creation from capture, to archive and distribution.

Gear Alley gives attendees a hands-on opportunity to get a close-up look at the latest tools for content creation at ETE. It includes presentations by SOC President Chris Tufty, SOC, and Emmy Award-winning cameraman Eddie Barber.

The Post Production Master Class brings the post production community together with industry leaders for intensive seminars, keynote sessions and one-on-one demos, all with an emphasis on the business of post production. Here, attendees get unprecedented access to working professionals who share their real-life experiences, making this an essential afternoon for beginners and working professionals alike.

For further information and registration, visit www.createasphere.com/ete or call 818.842.6611.

About Createasphere
Createasphere is the premier business development partner for technology enabled entertainment, marketing, and communications organizations. We advance careers and technologies by connecting world-class professionals globally online and in person.

Createasphere was founded in 2001, and over the past decade has grown into a global company that in 2011 produced seventeen events over three continents as well as five websites. Createasphere became part of Diversified Business Communications in 2008, and now drives their entertainment, media, technology strategies and properties division. Currently, Createasphere produces the Entertainment Technology Expos in Los Angeles; the Digital Asset Management Conference in New York, Los Angeles, and Europe; The DAMMY Awards in New York; the Executive Marketplaces for Houses of Worship in Los Angeles and Chicago; Post Production Master Classes in New York and Los Angeles, the Digital Process Workflow Lab and the online news and content portals ProVideoCoalition.com, DamCoalition.com and ProPhotoCoalition.com.

Connect with Createasphere on:
Facebook (http://www.facebook.com/pages/createasphere/120410987973181)
Twitter (https://twitter.com/createasphere)
LinkedIn (http://www.linkedin.com/company/createasphere)
Vimeo (http://vimeo.com/createasphere)


Flickr (http://www.flickr.com/search/?q=createasphere&f=hp)