OAR recognized that much of consumers’ dissatisfaction with penny auctions often involved a level of misinterpretation of penny auctions themselves, as well as what the site calls ‘lack of strategy.’ The guide, available for free download to consumers at http://www.onlineauctionreviews.org, set out to change not just the perception of penny auctions, but also the consumer approach. It offers individual strategies for winning penny auctions as well as a compilation of simplified penny auction tips. The easy-to-read guide clearly and simply describes tactics for winning, written in an educational style, delivered in a 12-page PDF document.
The free guide is OAR’s first publication and it widely encourages consumers to educate themselves prior to signing up with penny auctions. This kind of key consideration is a driving point throughout OAR’s content, both in their guide and on their site.
The guide approaches the pay-to-bid format of penny auctions as an opportunity to win and save, but also warns that the opportunity does not come without appropriate ‘homework,’
In a recent blog post, for example, OAR writes: Legitimate penny auction sites all have a dedicated page on their websites for Terms and Conditions of use. If they don’t have this page, or if you can’t find easily, this should be a sign that the site isn’t operating completely above board.
This cautious approach is echoed through the majority of the guide’s content, explaining concepts to readers like “Bidding Isn’t Winning” and warnings like “Understand what ‘Free’ Means.” According to OAR, it is these kinds of consumer misconceptions that initiated the concept for the guide from the start.
OAR’s free guide also offers consumers an in-depth look at a half-dozen different penny auction strategies, describing each one with fun and memorable monikers like The Sniper, The Bully, and The Spoiler. It also covers tactics to avoid and lays out fundamental tips for bidding.
Armed with information from the guide, the blog, and their user reviews, OAR hopes its initiatives will continue to help educate the penny auction community. The comprehensive guide is currently available at http://www.OnlineAuctionReviews.org and has been released as a free downloadable PDF.