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Competitive Analysis Tools That Deliver Value: SCIP New Jersey Chapter Workshop October 17.

This interactive event will provide an introduction to the less familiar competitive intelligence analytical techniques that can improve a company’s understanding of current markets and competitors.

PRLog - Oct. 10, 2012 - FALLS CHURCH, Va. -- Many competitive intelligence practitioners rely on a limited set of analytical tools they have found useful in evaluating industry and competitor activities. At the October 17 New Jersey Chapter meeting of Strategic and Competitive Intelligence Practitioners (SCIP), Fred Wergeles will lead an interactive session to explore additional analytical techniques that can improve senior managers understanding of current markets and competitors.

Built around a case study, facilitated group exercises will reinforce attendees understanding on how these tools can be applied in their own work environment. In addition, participants will receive a template to help them work through their choice and application of these analytical methodologies.

The SCIP New Jersey Chapter meeting will be held Wednesday, October 17 at the Public Service Enterprise Group (PSEG) building in Newark New Jersey from 6 pm to 9 pm. Registration cost for SCIP members is $10; for non-members, $20. To register for this workshop, please go to the SCIP.org website or call Robyn Reals at 703.739.0696.

Fred Wergeles is the founder and principal of Fred Wergeles & Associates LLC, a consulting practice that specializes in strategic planning, market intelligence and competitive analysis.  He has over 25 years experience in the intelligence field, and has worked with companies in a diverse array of industries. Fred is an Adjunct Professor at the University of Hartford, teaching a Competitive Intelligence course in their MBA program, and the President of a non-profit organization that provides business analysis to entrepreneurial start-ups. He was a member of SCIP’s Board of Directors from 2005-2008.

About Strategic and Competitive Intelligence Professionals (SCIP)

With members in over 70 countries, SCIP is a 3000-member global non-profit membership organization for everyone involved in creating and managing strategic and competitive intelligence. Education and training have been a critical component of SCIP’s member services since the Society’s founding in 1986, and SCIP provides its global membership access to the world’s most admired certification program. In addition to articles and books, SCIP provides networking opportunities at its annual conferences in the US (Orlando, May 6-9, 2013), Europe Dublin, November 6-8), Brazil and Singapore (October 22-24), and through chapter meetings and webinars. The Society supports everyone involved in creating and managing strategic and competitive intelligence, and many members have backgrounds in market research, strategic analysis, science and technology.

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Phone:703.739.0696 x102
Location:Falls Church - Virginia - United States
Industry:Business, Marketing
Tags:competitive intelligence, market research, competitive analysis, intelligence analysis
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