"The concept is simple." says market consultant for the upstart Tim Flohr, "If you're going to be out celebrating and/or purchasing a souvenir glass, why not do something good in the bargain? Customers simply go to the site, upload their logo and receive the glasses and supporting marketing materials. They can then decide if they'd like to give the glasses away, sell them as souvenirs or create promotions. The possibilities are endless."
Adds charity liaison Jill Hickey, "We're committed to the four charities we're supporting: Michael'sCause.org, CureDuchenne.org and HopeForGus.org all of which are centered around Duchenne Muscular Dystrophy. The other is StopCAIDNow.org which raises money and awareness for Childhood AutoInflammatory Diseases. As parents ourselves, we can think of nothing more important that getting research dollars in the hands of these families and many like them. We know bars, restaurants, retail outlets, special events and festivals will want to sell these glasses and proudly tell THEIR patrons they're doing something great for children's charity."
Shots4Tots.com aims to start with shot glasses and expand quickly into other style glassware.