“Bridget has a proven track record of driving fast growth for leading technology companies. We are excited to leverage her experience in building and scaling superior sales and support teams at SiteWit,” said Ricardo Lasa, SiteWit CEO. “Bridget is an industry veteran with a reputation of thinking creatively to create mutually beneficial partnerships that prosper with a foundation of trust and amazing results.” Bridget will focus on identifying strategic growth opportunities and oversee the global business development and support teams. Key areas of focus for Shea will include recruiting top sales talent, scaling successful partnership models, driving customer retention by delivering value to each SMB and incorporating customer feedback into the product roadmap.
“I’m joining SiteWit at an exciting time, with demand for simplified and fully automated analytics and advertising technologies growing rapidly,” Shea said. “We intend to disrupt the SMB software space by translating the sophistication of Big Data optimization into simple SEM set up and optimization for an SMB.”
Most recently, Bridget was an early employee at Kenshoo serving as VP of Global Client Services where she was responsible for account management teams across the globe. Her team provided strategic consulting to clients, helping them employ Kenshoo to deliver scalable performance lifts while generating operational efficiencies. Bridget worked with blue-chip advertisers such as Facebook, Groupon, Zappos, Expedia, Sears, Target, eBay and Kayak.
Prior to joining Kenshoo, Bridget was VP of Search Operations for SendTec, where she managed the SEO and SEM divisions, overseeing brands such as Intuit, CDW, Bed Bath & Beyond, AAA and Lancôme. Shea also held leadership roles as a founding member of the media team at i-Frontier (now Razorfish). Bridget is a frequent speaker at industry events including Search Insider Summit, eTail and SMX. She is a graduate of Haverford College and holds a Master’s Degree from New York University.
SiteWit is a brain for your website that informs, automates and optimizes online marketing initiative specifically for SMBs. SiteWit provides all the tools necessary for website owners to optimize their content and marketing efforts through a deep understanding of visitor engagement in an automated fashion. Thousands of SMBs around the world are using SiteWit to optimize their websites and SEM campaigns every day. We offer seamless integration with hosting and website software companies such as Endurance International, WordPress, Wix, Weebly and Yola. Please visit www.sitewit.com for more information.