There are many reasons why people drink alcohol. Some people drink just to get drunk, but others enjoy the taste of the beverages and the social atmosphere that generally accompany them. 0% VODKA ROCKS! gives people who don’t want to get drunk a chance to enjoy the other aspects of drinking. “Of course there is a market for this: non-alcoholic beer such as O’doul’s is served in grocery stores everywhere, and is enjoyed by many.” says marketing director Yaphet Murphy. “But what about those people that also enjoy the smoother taste of vodka? Now they can rejoice too, because VODKA ROCKS! is the answer.”
Not wanting to drink shouldn’t be a reason for exclusion. In fact, there are many people who can’t drink, but wish to be around and feel involved with people who are. Think about designated drivers, pregnant women, people on medication, recovering alcoholics, and people who don’t drink for religious or other personal reasons. With VODKA ROCKS!, non-drinkers can take celebratory shots with their buddies, pregnant women can enjoy the mixed drinks they’ve been craving for months, and designated drivers can fully enjoy the night with their friends.
In the next coming weeks, VODKA ROCKS! will be taking to the streets of New York City to introduce the product to the consumer. Servers will be in Brooklyn carrying full bottles of the product and serving out shots - for free! - in the middle of the day. Craving a drink at lunch but afraid the boss will find out? No worries, VODKA ROCKS! will leave the drinker’s breath smelling fresher than ever. Anyone interested can find it in Williamsburg by the East River State Park on Saturday October 13th and 27th, or in Dumbo by the Brooklyn Bridge Park Empire Ferry on Sunday October 21st and November 4th. Who can say no to a free shot?
Video of product launch: http://www.youtube.com/
For more information, contact Arabella Hutter, Branding Director of VODKA ROCKS!
459 Prospect Ave
Brooklyn, NY 11215