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Industry Intelligence Webinar: Sustainability A Growing Factor In Grocery Store Loyalty and Sales

Linda Gilbert, CEO of EcoFocus Worldwide, will address how grocery retailers and CPG manufacturers score with the eco-friendly shopper in an Oct. 24 i2live webinar hosted by Industry Intelligence, Inc.

 
PRLog - Oct. 10, 2012 - LOS ANGELES -- LOS ANGELES– Industry Intelligence Inc., a market intelligence and information management company serving the forest products, packaging, and food and beverage industries, today announced it will offer a free webinar with EcoFocus Worldwide CEO Linda Gilbert on October 24, 2012. Gilbert’s presentation will focus on how eco-friendly shoppers rate grocery retailers and CPG manufacturers. It will also highlight five ways retailers can find more “green” ($$$) in the grocery aisle. EcoFocus Worldwide is a major research group focused on pinpointing consumer sustainability trends.

In this webinar, Gilbert will discuss the results of a new groundbreaking study by EcoFocus Worldwide that looks at how eco-conscious consumers decide where to shop and how retailers are meeting or can further meet the demands of increasingly environmentally aware shoppers. According to the EcoFocus Worldwide study, 87% of U.S. grocery shoppers keep the environment in mind at least some of the time while shopping. In EcoFocus Worldwide’s ranking of grocery retailers based on ten sustainability measures, Publix was most often ranked highest among the major chains, while retailers such as Wal-Mart, Meijer and Winn Dixie lagged behind.

The EcoFocus Worldwide presentation will highlight “lost opportunities” among retailers to share their eco-friendly activities and commitments with consumers. According to EcoFocus Worldwide, many retailers need to make it easier for their shoppers to find environmentally friendly brands and products on their shelves.

The webinar is hosted by Industry Intelligence, Inc. as part of its ongoing series of market-relevant, value-added accessible content. The Food Marketing Institute, an international trade association serving the retail food industry, which has 1,500 member companies in the United States and around the world, is sponsoring this presentation.

There is no charge to register for this webinar, but space is limited. To learn more about this presentation and to reserve your seat, please visit, www.i2live.net.

About Industry Intelligence, Inc.

Industry Intelligence, Inc. has provided market intelligence to more than 600 companies worldwide from independent startups to Fortune 500 companies since it began as Forestweb in 1999. Over the years, Industry Intelligence has grown to cover the forest products, packaging and food and beverage industries from a high-level industry view to in-depth data, which clients use to prepare for meetings, generate sales reports, produce competitive analysis and create other business documents. Industry Intelligence innovation comes from industry experts using patented technology to deliver the market intelligence that companies use to compete, make informed decisions and succeed.

If you'd like more information about Industry Intelligence, visit http://www.industryintel.com, or for a demonstration of the company’s service, call (310) 553-0008 to speak with a client care specialist.

About i2live

i2live is the events unit of Industry Intelligence Inc. i2live brings together business leaders to address issues that cut across industries and market sectors especially forest products, packaging and food and beverage. Through online events and interactive conference programming, i2live helps businesses make sense of industry trends and capitalize on emerging opportunities. For more information visit http://www.i2live.net.

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Source:Industry Intelligence, Inc.
Location:Los Angeles - California - United States
Industry:retailing
Tags:sustainability, grocery, retailer, webinar
Shortcut:prlog.org/11996223
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