Warren Sukernek, Vice President of Social Intelligence at SDL said: “This is the most watched global event of the year and things happen fast and furiously. The SDL Daily Election Tracking Report will provide a fast early warning system of voter’s reactions to events in each battleground state and offer a key data point for campaign analysis.”
In addition to the new daily tracking report, SDL will continue to publish weekly reports that break out share of online voice for seven key campaign issues. The issues include entitlements, abortion rights, foreign policy, Obamacare, jobs/the economy, protecting the middle class and the deficit. Together the two reports can help pinpoint in each state, the causes for a shift in sentiment for a given candidate.
Online tracking polls have gained credibility as almost four out of five Americans are now using the internet. According to recent data, 98 percent of the U.S. online population uses social media, including 95 percent of online users age 55 and older.
Sentiment score is attained by subtracting negative postings on a given candidate from positive postings, and dividing by 100. For instance if the President had 5100 positive postings last week in Virginia and 4000 negative postings he would have had a sentiment score of +11 (5100 minus 4000 divided by 100). Both the SDL Daily Election Tracking Report and The SDL Weekly Social Media Issues Report can be found online at http://www.sdl.com/
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